✓ Responsible for identifying business growth opportunities, developing strategic plans, and ensuring the successful completion of our short- and long-term development goals ✓ Develop, implement, and monitor initiatives focused on increasing customer loyalty and satisfaction to protect and grow revenue streams ✓ Support and coordinate collaborations across relevant departments when executing different marketing, sales, and general business development activities ✓ Generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, ✓ Oversee the development and implementation of strategic growth plans (growth business initiatives and supporting marketing strategies) ✓ Drive appropriate market research to support business development initiatives ✓ Lead, coordinate, and provide strategic support to cross-functional teams in executing growth plans ✓ Responsible for overseeing the planning, development and executi

✓ Independent Strategic Meeting and Conference Planner for domestic and international markets ✓ Booked and executed new business with a high level of customer service and increased client ROI ✓ Crafted new business development campaigns to reach over 5100 clients in region ✓ Prospect for new business to drive overall revenue. Achieved 98 percent of goal

✓ Achieved over 122% of the previous team goal in first year. Handled all group market segments for the hotel to increase corporate and association convention business ✓ Provided overall team management for sales and catering departments ✓ Created Meeting Planners Guide/Marketing Plan for Group Sales US and global

✓ Directed sales team's efforts to position San Diego North as a premier year-round resort destination ✓ Actively solicit group business through direct and indirect sales activities ✓ Planned client site inspection visits of hotels and venues. Solicited 90% new business initiatives throughout Northern CA, San Diego and AZ. Managed 19 trade shows and client events per year ✓ Reviewed project requirements, RFPs and develop sales proposals for client bids ✓ Highest producer on the team with an average of 92% closing ratio

✓ Solicited west coast (75% CA) and international corporations and associations to achieve ROI Highest sales in department with over $450K in revenue in 2005 ✓ Negotiated contract terms, conditions and pricing of bids for city wide programs

✓ Focused on group sales efforts in the mid-west for the corporate and association markets. 75% new business development ✓ Achieved PSS certificate and 6 Gold Key awards for top overall sales ✓ Tracked, input and updated leads and contracts in sales management program. Coordinated and attended 6 trade shows and client events per year. Increased sales revenue by 35% in first year

✓ Managed FIT and convention group efforts, directed sales team initiatives and provided lead sources for local membership ✓ Attended top tradeshows and closed 9 new contracts in first Qtr. with a revenue of $480K

✓ Directed all marketing and sales initiatives for the Tourism Sales & Convention Department while maintaining high producing territory
✓ Attended top industry tradeshows and directed team on sales plan and marketing efforts. Handled US, South Pacific and the Canadian market