• Own and operate a training and development advisory firm focused on transforming the next generation of leaders (i.e. middle
managers) via custom-designed curriculums, improving skills across organizational discipline, communication & influence, and
people leadership.
• The company also consists of a Brand Leadership Studio (BLS), a one-stop-shop for the training & development of brand and marketing teams across organizations. At our BLS, teams unlock the keys to becoming strategic brand leaders with the courage and competence to build brands that change the world for the better.
• Clients have included mid-sized and Fortune 500 companies across CPG & FMCG, Financial Services, Tech, and Healthcare, as well as global nonprofits.

• Led the turnaround and re-brand of 17-year-old plant-based brand, Coconut Bliss to Cosmic Bliss. After 5 years of sales declines, outpaced category growth by 15% and increased unit velocities by 50% in 6 months.
• Crafted a purpose-driven brand strategy rooted in flipping the food system through organic and regenerative agriculture.
• Spearheaded the brand foundations, purpose, mission, vision, architecture, visual identity, and new innovation launch in the first
nationally distributed organic grass-fed dairy ice cream.
• Built the marketing organization from ground up. Supervised teams across Customer Service, Social Media & Partnerships, Shopper Marketing, Field Marketing, Operations and Graphic Design in-house services.
• Hired, scoped, and led agency & freelance teams (PR, Creative, Packaging) to deliver on brand annual objectives.

• Advise clients on implementing impact-driven brand and marketing strategies led with brand fundamentals in consumer insight, equity, positioning & purpose. Define business strategy pillars across distribution, packaging, and content funnel management.
• Clients included: MUSH Foods, HumanCo, Culture of Respect, Mind's Eye

• Managed and owned full P&L; led decisions for investments across innovation, sales, and marketing based on impacts to financial health of business.
• Managed $3 1M budget and supervised team members at Associate and Brand Manager levels.
• Reported to Vice President of Brand with performance record of significantly exceeding expectations across work plan deliverables.
• Launched Halo Top's first purpose-based brand campaign focused on body positivity with media coverage across national & international publications like Adweek, AdAge, Muse by Clio, Latin Times, Marketing Daily, B&T, Reel 360 and more.
• Led cross functional teams to launch innovation strategy and commercialize new items to market.
• Led & influenced brand strategy, priorities, day-to-day business drivers in Executive Leadership meetings weekly.

• Managed 12 different brands all at various stages of lifecycle (some yet to launch, others 1-2 years in market). Led and executed
budget planning & P&L management, go-to market strategy & marketing and brand strategy inclusive of sell-in, creative
concepting, and commercialization.
• Responsible for setting the vision of the department, strategy, and priorities as it relates to overall organizational objectives. Also
responsible for building high-performing team culture and practicing situational leadership to unlock potential in direct reports.
• Scouted, negotiated, hired, on-boarded, briefed and led execution of media and creative agency partners to develop and execute a new branded campaign and integrated marketing plan w/minimal supervision for 2 brands with under $1M in budget.
• Results: Significantly exceeded campaign goal by delivering best-in-class EARL (estimated ad recall lift) rate of 17% vs.
category benchmark 5.7%. Velocities grew 200% in markets with media and

• Managed a team of 6 persons across Email Marketing, Influencer Marketing, Social Media, Event Marketing, and PR/Partnerships.
• Worked with Founder and VP of Finance & Operations to plan staffing and organizational structure.

• Promoted within 6 months of starting at The Hershey Company.
• Reported to VP of EBD; noted as top-tier performer within organization; received RSU's as recognition for performance.
• Designed brand management/ marketing division layout & capabilities for Start-Up EBD, including: head count, roles & responsibilities, reporting structure, capabilities, and resources. Collaborated with HR, Strategy, and various Directors.
• Crafted and led brand objectives, short term and long-term brand strategy, and tactics to deliver on business objectives by rooting recommendations in strong consumer insights, category trend analysis, media analytics, and innovation concept testing results.
• Lead development of brand design strategy including positioning, equity, visual identity; refined consumer target and communications strategy accordingly. Lead 30-person team across creative, media, PR and designers to craft campaign creative.
• Successful in driving 60-70% YoY growth on barkTHINS brand f

• Spearheaded revitalizing Kit Kat brand for Gen
● audience via partnership with Chance The Rapper to remix the Kit Kat jingle
• Successfully executed real-time social listening tactics and consumers-first mentality via

• Managed P&L and end-to-end business strategy for Male Shave Portfolio (shavers, stylers, trimmers & accessories).
• Led ecommerce channel (70% of sales) partnership including engaging directly with the customer and buyer to execute marketing merchandising plans and deliver sales results. Delivered brand's highest sales on AMZ on record for Black Friday (+34%)
• Traveled to Switzerland & Germany to meet with senior leaders and manage expectations for North America's business.
• Led marking planning process. Aligned team to objectives, strategies & investment tactics to deliver FY16/17 volume & sales goals.
• Managed NFL partnership with celebrity athlete, Russell Wilson, and led all agency partners to execute plans with excellence.

• Manage end-to-end portfolio (from product innovation through in-market execution) of the highest profit driving brands in Pampers franchise: Easy Ups (training pants), Splashers (swim pants), and UnderJams (bedwetting pants). Annual Sales: $400 M.
• Easy ups In-market Results: Grew brand 1.8 share points (111 Idx) despite a declining category.
• Splashers In-market Results: Reached highest ever share on record, growing the business even in off-season (234 Idx). Growth was all sourced from competitor brands.
• UnderJams In-Market Results: Led commercial execution of initiative to re-gain lost distribution at Target, while
simultaneously gaining additional 2000 doors in Wal-Mart.
• Responsible for re-launching the Easy Ups brand from the ground-up after 25 years. This includes: leading the development of
equity building blocks, SIMPL gates process, collaborating with cross functional & external agency partners to develop the
packaging, pricing, product mix and retail strategy. D