Functional Skills

Digital Marketing / Advertising
Customer Experience
Organizational Design
Growth Strategy
Brand Strategy

Software Skills

Adobe Marketing Cloud
Google Analytics
Google Tag manager
Hubspot
Salesforce Pardot
Salesforce
Google Search Console
Tableau
Amazon Marketplace
Salesforce Marketing Cloud

Sector Experience

Automotive
Consumer Goods
Financial Services
Media & Entertainment
Technology

Experience

Pricepoints! Digital Incites Consulting Management Consulting
President
1/2018 - Present
Owner/Founder
C-level Consultancy
Digital Marketing Innovation & MarTech Strategies

US Interactive Media USIM Management Consulting
Director Partner
5/2018 - Present
MarTech audit: Social media platforms
Developed custom Salesforce lead generation management workflow & process dashboard
Review of key corporate customer acquisition strategies (media mix optimization, financial modeling) and making MarTech stack recommendations that support the strategies

Boyd Gaming Marketing
Vice-President E-commerce & Digital Marketing Transformation
7/2016 - 1/2018
Chief Digital Officer (w/CIO) & McKinsey business lead charged with defining the digital marketing strategic plan & emerging marketing technologies roadmap required to transform business initiatives into revenue growth & shareholder value (EBIDTA); including developing digital marketing as a center of excellence & source of competitive advantage.

Pricepoints! Digital Incites Consulting Marketing
President
6/2012 - 6/2016
C-Level Digital Marketing Strategies & Technologies

211OC.org CMO (Client Partner)
Customer Experience (CX) journey mapping w/financial KPI benchmarks
Omnichannel media touchpoint optimization (acquisition, attribution, retention)
Social engagement & CRM marketing playbooks
Marketing automation assessments, strategies & implementations
Mobile app proximity marketing (GPS) strategic plans & development

Sparkpr Start-Up
CEO & Founder
2/2009 - 6/2012
Social Media Brand Activation & Intelligence Agency

Visa Financial Services AOR e-commerce, retail, business network & Olympics) $25MM budget
Developed proprietary social media financial impact & ROI analytics algorithm
Visa Business Network: created social B2B acquisition program & influencer marketing initiative

Alcone Marketing (Omnicom CPG Agency) Marketing
SVP, Managing Director, Digital & Proximity Marketing
1/2006 - 1/2009
Top ranked CPG promotional agency
Developed agencies NFC/GPS strategy & brand positioning
Mobile technologies expertise: NFC • RFID • QR Codes • Bluetooth• SMS


Wunderman Thompson (WPP Agency) Marketing
SVP, Chief Digital Strategist & Managing Director
11/2000 - 12/2005
Chief Client & Agency Digital Strategist/Automotive : Lincoln, Volvo, Jaguar, Land Rover, Aston Martin

boxLot.com Start-Up
Vice-President Strategic Marketing
1/1999 - 10/2000
E-commerce/SaaS platform startup
Managed all corporate marketing functions •
Achieved $5MM in revenue first 6 months
VC Road Show with CEO/Legg Mason
Increased company valuation, acquired by (NASDAQ: INSP)

Boosey & Hawkes Ltd Marketing
CMO & Board Member
11/1996 - 12/1998
CMO responsibilities for this global music publisher 82 countries

Universal Entertainment Marketing
Vice-President CPG Promotions
10/1995 - 10/1996
Developed & negotiated brand partnerships, product placement, retail promotions & influencer strategies