Advise companies operating at the nexus of content, data, and advertising:
• Developed and executed $50M ad budget strategy for client targeting SMBs, implemented a data driven ad tech stack (The Trade Desk, iSpot TV, muti-touch attribution) and in-sourced media buying to optimize media spend, reduce cost per approval by 30%, & scaled customer acquisition efficiently.
• Spearheaded digital transformation for leading fintech, growing core financing volume by $240M annually (50% increase) and tripled EBITDA through customer experience & marketing automation.
• Advised ComScore's CMO on GTM strategy and market expansion, developing roadmap consisting of a portfolio of growth initiatives across brand direct, retail media and streaming TV solutions.
• Guided Chief Commercial Officer of leading global sports media company on U.S. market entry, recommending ad solutions, sponsorship packaging, and ad sales org design.

• Managed a $130M P&L and a 45-member ad solutions team, delivering content, audience insights and programmatic sales solutions across Turner Sports, Bleacher Report, CNN, TBS & TNT.
• Founded and executed the global GTM strategy for audience insights and short-form video ad solutions, scaling the business from inception to 1,200% EBITDA increase ($8M → $105M in 3 yrs.).
• Led the monetization and go-to-market strategy for sales offerings across six brand studios globally, aligning priorities with TV networks and ad sales goals to drive over $200M in incremental revenue.
• Led a global sales operations team, delivering paid media activation and campaign stewardship for over 500 social media and programmatic campaigns per year for leading global brands.
• Partnered with Product, Engineering, and Data Science teams to develop Launchpad, a proprietary in-house tool, to increase the efficiency and effectiveness of our global sales team.
• Implemented privacy-compliant audience targeti

• Led the sales, partnership, & commercial strategy for a portfolio of news & sports properties primarily distributed on social media.
• Structured JV with the PGATOUR to create social-first millennial focused golf property by securing social content, data, and sales rights for over 40 major televised golf tournaments across the US.
• Negotiated $1.5 Million strategic investment and operating partnership with NBC Universal, securing access to pool feed and news gathering resources.

• Played a key role in the $300M acquisition of NBC's digital news portfolio from Microsoft, leading business due diligence and negotiating traffic guarantees and ad sales service agreements with MSN.
• Grew partnership revenue by 30% through content licensing, martech, and adtech partnerships.

• Turned a money-losing digital business profitable within one year, achieving $15M EBITDA.
• Doubled digital revenue through content licensing, ad tech, and strategic partnerships.
• Built financial models to inform cost savings, content investment, and programming initiatives.

Consolidated overview of earlier roles (1995 to 2006)
• Capgemini, Engagement Manager, Telecom, Media & Entertainment Practice (2005 to 2006) Led video strategy engagements forclients including Walmart.com, Warner Studios, and Blockbuster.

Spearheaded US-Japan joint ventures and partnerships with media and tech companies.

Developed and delivered solutions to verify audience data for digital publishers and advertisers.