Leveraging my multi-disciplinary, multi-industry operating experience to help building materials players grow and improve:
- Manufacturers, distributors, industry service providers
- Established industry leaders, mid-market organizations, startups
- Broad perspective, collaborative approach

CEO direct report, previous roles included Vice President, Sales and Marketing. Recruited to transform and lead marketing team. Assisted company evolution from family owned, regional market leader to national, private equity owned enterprise. M&A involvement, including 2015 deal team and due diligence. Close collaboration with CEO, CFO, President and executive team peers on corporate strategy and communication.

Led marketing team at New England’s leading dairy. Key responsibilities included brand positioning and strategy; marketing and budget planning; multifunctional team leadership; new product development; advertising and media planning; public relations; management of multiple external agencies; sales forecasting and profitability analysis; internal and external sales presentations; consumer promotion; trade marketing; and primary and syndicated research.

Customer Research Manager
Research and marketing consultant for P&G’s eastern U.S. retail business. Targeted and led efforts with several innovative grocery channel partners. First market research manager to hold this role, helping to test/pioneer corporate efforts.

Brand and Product Marketing Research Manager
Managed consumer understanding which supported launch of numerous line extensions and product restages. Uncovered consumer insights that drove brand and category strategies.

Product Manager - Emerging Markets Business Analysis and Development
Created external, customer-focused products and internal systems for worldwide research department and assisted in strategic direction setting.

Research Analyst - Emerging Markets Research
Supported development and launch of Emerging Markets Bond Index (EMBI) and Latin Eurobond Index (LEI). Initiated automation of Emerging Markets Publications/Information Services Library.