I Align prospective client needs to partner services, and product lines, via joint go-to-market initiatives targeting companies focused on ad driven monetization. everage C-Level knowledge to clearly convey complex business problems and enable partners to collaboratively ideate solutions aimed at scaling client revenue, reducing costs, and/or driving workforce efficiencies through automation POC development.

Provided strategic direction, and domain thought leadership, initiating proactive business transformation of the respective global operations of multiple clients. Aligned internal resources with standard marketing workflows to identify and package key service offerings for both go-to-market strategy execution and RFP fulfillment, across multiple business models generating $630 million per year.

Steered high growth for retailer monetization programs designed to meet quarterly revenue objectives, invoking intrapreneurial thinking to devise digital transformation strategy aimed at enabling direct and programmatic ad market sales. Successful in both leadership and individual contributor roles that supported analytics, operations, product, and business development functions; onshore and offshore.

Online CPM/CPC buying and planning, in addition to managing the day to day online activity for various sendtec clients, ensuring media is appropriately optimized to back into an efficient CPA, CPL, or CPO goal.

Contract Assignment coordinating TV, radio, and print executions at DynaMedia of America; a Full Service Agency specializing in retail automotive advertising.

Assisted in planning and implementing regional media plans for Lennar Homes, Miami Subs, Miami Dolphins, Florida Panthers, & Sinatra Theatre. Primarily Print, Outdoor, Place Based, and Online media buying.