Functional Skills

Market Research
Content Strategy
Marketing Analytics
Sales and Operations Planning (S&OP)
E-commerce Implementation
Marketing Strategy
Systems Integration
User Experience Design (UX)
Brand Strategy
Content Marketing
Digital Marketing / Advertising
Growth Marketing
Growth Strategy
Product Marketing
Technical Writing

Software Skills

Google Tag manager
Shopify
Google Search Console
Google Analytics
WordPress
Adobe Photoshop
Canva

Sector Experience

Business Services
Consumer Goods
Healthcare
Social & Public Sector
Technology

Languages

English

Notable Clients

Best Outdoor Living Products
Embark
Learning Revolution
My Better Batch
Plastic Lumber Yard

Experience

Elizabeth Mesley Consulting Marketing
Fractional Marketing Strategist
3/2020 - Present
• Partner with small to mid-sized businesses to craft and execute comprehensive marketing strategies aligned with each client's unique business objectives, target audience, and budget.
• Conduct thorough market research and competitive analysis to identify opportunities and develop effective go-to-market strategies.
• Leverage data-driven insights to inform marketing decisions and track campaign performance.
• Collaborate with clients to set measurable marketing goals and track progress towards achieving key performance indicators (KPIs).
• Develop and implement integrated marketing campaigns across various channels, including online and offline platforms.
• Drive organic growth for businesses through data-driven SEO strategies.
• Conduct in-depth keyword research and competitive analyses to identify high-value opportunities.
• Perform technical SEO audits and implement solutions to improve website performance and search engine rankings.

Eagle Peak Marketing, Remote Marketing
Senior Content Manager, Senior SEOManager
8/2015 - 3/2020
high-performing environment.
• Spearheaded online marketing strategies that resulted in a notable increase in organic and SEO-driven leads.
• Performed comprehensive SEO audits for client websites, including site analysis, keyword research/mapping, and page speed optimization.
• Developed and managed customized Local SEO programs to enhance local search visibility for each client.
• Established and expanded brand presence across social media platforms (Twitter, Facebook, Google+, YouTube, Blogger, Pinterest, LinkedIn, Instagram).
• Maintained a deep understanding of evolving trends, staying current with technological advancements, search engine algorithms, and ranking factors.
• Conceptualized and produced engaging content for blogs, press releases, social media, and topical page clusters.
• Built and implemented testing websites to ensure seamless website migrations.
• Enhanced and integrated client videos for optimal online presentation.