Functional Skills
Product Strategy
Financial Due Diligence
Pricing Strategy
Market Mapping
Strategy Development
Portfolio Optimization
Marketing Strategy
Growth Marketing
Sector Experience
Media & Entertainment
Retail
Technology
Travel & Hospitality
Languages
Spanish
Big 3 Consulting (MBB)
Fortune 500
Top Consulting Firms
Experience
Consultant
Management Consulting
Consultant
4/2016 - Present
• Led evaluation of product strategy for $30B+ Fortune 100 CPG, presented results to CEO and BOD.
• Delivered Board of Directors assessment of global operation security for $8B live entertainment company
• Delivered Board of Directors assessment of global operation security for $8B live entertainment company
Ahold
Marketing
VP Merchandising
6/2014 - 4/2016
• Led the $1.2B frozen business including full P&L, coupon & marketing budgets, and own brands innovation
• Delivered improved sales, increasing from -5% trend prior year to +1% growth, while maintaining EBIT margin
• Achieved 2nd highest share growth of 16 AUSA portfolios - honored with “Better Place to Shop Award”
• Delivered improved sales, increasing from -5% trend prior year to +1% growth, while maintaining EBIT margin
• Achieved 2nd highest share growth of 16 AUSA portfolios - honored with “Better Place to Shop Award”
Hershey
Corporate Strategy & Development
Director Marketing, Director Strategy, Director Sales
6/2008 - 6/2014
• Led general management of Hershey’s premium and organic chocolate brands, Scharffen Berger and Dagoba
• Revised portfolio, certified product, expanded margins and turned -10% sales decline into +22% growth
• Named one of top 10 digital advertising campaigns of 2013 by Mobile Marketer
• Led business expansion of the $200M traditional trade business across Brazil, China, and Mexico (see resume)
• Revised portfolio, certified product, expanded margins and turned -10% sales decline into +22% growth
• Named one of top 10 digital advertising campaigns of 2013 by Mobile Marketer
• Led business expansion of the $200M traditional trade business across Brazil, China, and Mexico (see resume)
Tyson
Corporate Strategy & Development
Director Strategy
9/2005 - 6/2008
• Delivered sales and margin improvements for the $1B deli channel, including new product development, pricing, via category management, promotions and merchandising
• Guided the strategy process for two of CEO’s eighteen corporate-wide initiatives, one re-examining Tyson’s innovation process and the other brand portfolio strategy
• Directed a cross-functional team of eighteen people from sales, marketing
• Guided the strategy process for two of CEO’s eighteen corporate-wide initiatives, one re-examining Tyson’s innovation process and the other brand portfolio strategy
• Directed a cross-functional team of eighteen people from sales, marketing
Boston Consulting Group
Management Consulting
Consultant
1/2004 - 9/2005
• Led Fortune 50 retail client in store productivity initiative, team identified over $1B in cost reductions
• Redesigned operations for CEO of retailer in England, lowered costs and improved customer satisfaction
• Improved price realization for a major diversified pulp and paper manufacturer, team received internal BCG award for “Outstanding contributions in the area of intellectual leadership”
• Redesigned operations for CEO of retailer in England, lowered costs and improved customer satisfaction
• Improved price realization for a major diversified pulp and paper manufacturer, team received internal BCG award for “Outstanding contributions in the area of intellectual leadership”
ACNielsen BASES
Marketing
Analyst
1/1997 - 8/2002
• Evaluated Latin American competition, researched consumer behavior in 3 countries, used results to improve the core modeling process of subgroup analysis, awareness estimation and consumer viability indexing
• Managed initial market research on products such as Febreze, Dryel, Swiffer. Work contributed to one-year account growth of 43%. Generated $1.3 MM in revenue, 50% above average analyst
• Led team to improve client deliverable process. Honored with “Partnership Award"
• Managed initial market research on products such as Febreze, Dryel, Swiffer. Work contributed to one-year account growth of 43%. Generated $1.3 MM in revenue, 50% above average analyst
• Led team to improve client deliverable process. Honored with “Partnership Award"