Functional Skills
Market Research
Communications
Revenue Growth
Content Strategy
Sales Enablement
Product Marketing
Content Marketing
Marketing Strategy
Innovation Management
Account-Based Marketing (ABM)
Brand Strategy
Software Skills
Hubspot
Adobe Creative Cloud
Certifications
Google Ads Certification
Sector Experience
Business Services
Social & Public Sector
Technology
Experience
Praxis Labs
Marketing
Group Marketing Lead
3/2022 - 5/2024
Crafted and led the zero-to-one strategy asfirst marketing hire; overseeing successful program delivery across marketingfunctions including corporate communications, product marketing, and demand generation,for a generative AI immersive learning company.
• Strategic advisor in the product development of Praxis Labs' Generative AI-powered immersive learning solution for leadership and management skills. I worked cross-functionally to develop sales materials, Go-to-Market and product positioning strategy, PR and communications plan, and use-case playbooks & roadmaps for launch.
• Conducted market and competitive research, including interviewing customers and prospects, to inform product strategy and market positioning; repositioned Praxis Labs from a stand-alone diversity, equity, and inclusion (DEI) training to a skills-development company for Learning and Development (L&D buyers).
• Established data-driven approach to optimize channel usage, driving measurable growth in marketing's
• Strategic advisor in the product development of Praxis Labs' Generative AI-powered immersive learning solution for leadership and management skills. I worked cross-functionally to develop sales materials, Go-to-Market and product positioning strategy, PR and communications plan, and use-case playbooks & roadmaps for launch.
• Conducted market and competitive research, including interviewing customers and prospects, to inform product strategy and market positioning; repositioned Praxis Labs from a stand-alone diversity, equity, and inclusion (DEI) training to a skills-development company for Learning and Development (L&D buyers).
• Established data-driven approach to optimize channel usage, driving measurable growth in marketing's
LinkedIn
Marketing
Marketing Specialist
6/2021 - 3/2022
Led content and editorialfor LinkedIn Learning during its repositioning as a Learning Experience Platform (LXP), driving thought leadership andproduct messagingfor B2B and DTC audiences.
• Elevated SEO and web traffic around newly launched product capabilities on skills-based talent strategies.
• Served as the voice of LinkedIn's senior talent development executives in Tier 1 media outlets and industry publications, including ghost-writing op-eds and crafting brand narratives in support of product launches.
• Collaborated with demand generation partners to identify content and channel mix to fuel awareness and revenue growth, led external agencies in building customer-focused microsites featuring latest updates and use cases.
• Elevated SEO and web traffic around newly launched product capabilities on skills-based talent strategies.
• Served as the voice of LinkedIn's senior talent development executives in Tier 1 media outlets and industry publications, including ghost-writing op-eds and crafting brand narratives in support of product launches.
• Collaborated with demand generation partners to identify content and channel mix to fuel awareness and revenue growth, led external agencies in building customer-focused microsites featuring latest updates and use cases.
ChartHop
Marketing
Marketing Manager
10/2020 - 5/2021
Developed keyproduct messaging and content strategyfor ChartHop'
● people analytics platform. Transitioned the companyfrom sales-led to a mix of sales andproduct led growth.
• Managed day-to-day operations pertaining to events, public relations, social media, analyst relations, marketing collateral, creative work, and website management.
• Created and implemented innovative marketing strategies aligned with business targets, encompassing programming initiatives, events, partnerships, social media marketing, and promotions involving industry influencers.
● people analytics platform. Transitioned the companyfrom sales-led to a mix of sales andproduct led growth.
• Managed day-to-day operations pertaining to events, public relations, social media, analyst relations, marketing collateral, creative work, and website management.
• Created and implemented innovative marketing strategies aligned with business targets, encompassing programming initiatives, events, partnerships, social media marketing, and promotions involving industry influencers.