Partner with business leaders and CHROs at mid-sized firms, providing corporate communications planning and critical initiatives support, particularly during periods of disruptive change (e.g., M&A integrations). Provide support on culture, employment branding (EVP), executive messaging, PR, crisis communications planning, employee engagement, pulse surveys, and organizational changes.

Led staff of 6 Communication professionals in managing all aspects of internal communications and culture-building strategy for new ~2K employee national business line combining 7 former product offices from across all 12 Reserve Banks into a single enterprise.
• Implemented Employee Engagement Research / Employee Listening Strategy. Mapped current-state cultural sentiments, attitudes, and perceptions, gaining actionable insights using engagement pulse surveys and focus groups for use in future integrated culture launch.
• Executed year-long campaign to engage and align 1850+ employees around a positive and cohesive culture, partnering with leaders to develop Culture Framework and Launch Strategy. Improved engagement, interpersonal trust and psychological safety, mastery of cultural behaviors among officers, and enhanced performance against CX and strategy goals.
• Increased engagement of new hires within first 90-120 days through a multi-media new hire portal, highly interactive on

Managed Corporate Communication team of 3 in planning and executing all areas of internal communications, employment branding, enterprise PR, change communications (M&A, RIF, ERP, etc.), philanthropy and CSR/ESG for highly acquisitive 3500+ person plumbing, cabinetry, and commercial interiors manufacturing business.
• Developed and launched employee value proposition (EVP) / employment brand that attracted and retained top talent through internal communications, public relations, community relations / philanthropy, recruiting website, social media, branded wellness initiatives, and community relations.
• Planned and executed change management communication, accelerating performance, and enhancing strategic alignment through multiple reorganizations, acquisitions, divestitures, reductions in workforce, and ERP implementations.
• Built powerful enterprise culture based on vision, values, and leadership competencies, increasing loyalty, and reducing turnover by driving employee engagem

Led 7-person Marketing team for a nimble entrepreneurial manufacturer with international patent rights for sublimation and cotton printing inks in both B2B and B2C product offerings.
• Rebranded company and products, creating distinctive packaging designs, reinforcing unique market positioning for each of 7 product lines.
• Developed and documented brand hierarchy identity guide, maximizing continuity and marketing ROI.
• Planned and executed integrated marketing communications strategy, including event management, advertising and digital marketing, PR, and training events, launching 24 patented products, and delivering 'business in a box' product family to market.

Provided planning and marketing services for B2B/B2C entrepreneurs in Consumer Goods, Financial Services, Industrial Products and Business Services sectors to optimize business performance and marketing efficacy. Services included: Strategic Business / Marketing Planning, Advertising, Collateral, Website Development, SEO, TV / Radio Ad Production, Direct Mail, Public Relations, and Market Research.