I provide strategic planning to companies aspiring to growth through differentiation that results in increased market share and profits. Delving into consumer behavior, market trends and competitive dynamics. Emphasizing the importance of analytics, key performance indicators (KPIs) and continuous process improvements to drive execution and gain tangible results. Brands: Lululemon, Malibu Love, BRAWNWYN, and PlsReturnIt

Lead the design and implementation of processes for the Total Samples Program, ensuring operational consistency and alignment across global and regional teams.
Collaborate with GTM, Merchandising, Product Development, Design, and Sourcing to support seamless sample execution and delivery.
Drive process improvements to streamline sample tracking and enhance visibility across teams.
Foster cross-functional collaboration to ensure alignment throughout the process build, supporting key business objectives.

- Led global product and merchandising teams, overseeing product lines from concept to delivery.
- Managed cross-functional teams of 20+ members, driving alignment across Development, Design, Sourcing and Merchandising.
- Led GTM process improvements, reducing time-to-market by 60 days and enhancing cross-functional execution.
- Introduced sustainability initiatives, achieving 100% Bluesign® approval and 75% recycled material usage across collections.
- Led the creation of the “Run Proud” initiative, enhancing brand visibility and engaging new customer segments.

Proactive leader of product design, merchandising, and materials/color team management that created and executed major initiatives to propel the women's active apparel brand. Positioned brand for immediate market competitiveness and leadership.
• Directed, motivated, and mentored a 12-member team.
• Revitalized the Apparel and Bra business, producing 72%+ in market share for the specialty market. Grew revenue by 27% and total unit growth by 34%.
• Achieved 89%+ apparel revenue growth and overall unit growth by 95%.
• Influenced and executed go-to-market initiatives.

Senior member of sales team collaborating with Regional Sales Manager to lead 18 team members in creating successful businesses in apparel, outerwear, Columbia and Sorel footwear with REI, Nordstrom, Amazon and Pacific NW territory specialty store.
• Created sell-in and sell-through plans for each account that included shared financial goals, merchandising plans and marketing plans.
• Responsible for over $35 million of sales encompassing 75% of regional sales.
• YOY increases of +35% in a down economy. Product Line Manager Led team of design, development, materials and sourcing in creation of women's performance outerwear and sportswear that earned #1 market share in the outdoor market. Established and solidified franchise styles that drove profitability and growth.
• Responsible for $450 million women's business
• Achieved +150% increase

Responsible for sell-in and sell-through of full line of Columbia Sportswear products (apparel, outerwear, Columbia and Sorel footwear) as Key Account Manager to REI, Nordstrom, Nordstrom.com, Nordstrom Rack, Eddie Bauer and Washington territory specialty stores.
• Grew sales at REI over +200% to $35 million.
• Implemented a successful SMU line with Nordstrom Women's Active achieving +35% growth annually from zero sales to $10 million/yr.
• Worked directly with Nordstrom leadership to create a successful test and learn department of outdoor active products.
• Managed 80 specialty accounts tripling sales in territory.