Complete branding, launch | pre-launch strategy
● Brand concept, storytelling, and development of an intimate
understanding of the brand-customer.
● Direct UI/UX designs to elevate expression and site functionality.
● Ensure data integrity across platforms, vendors and analytics.
● Oversee product set up—photography, copy, details, attributes and categorization.
● Drive merchandising to ensure optimal SKU productivity.

Branding, Strategy, Production & Sales
● Product design, development, sampling, technical fitting,
patternmaking and production of entire collections each season
● Oversaw all sales & design departments with production budgets
● Strategize distribution of core and complementary sku’s
● Achieved over $2M in revenue /yr within 3yrs with distribution
across global retailers: Saks, Neiman Marcus, Bloomingdales,
Urban Outfitters, Revolve, Gilt and other retailers