Functional Skills
Brand Strategy
Business Analysis
Business Communication
Content Marketing
Content Strategy
Communications
Data Visualization / Reports
Marketing Strategy
Proposal Writing
Quality Assurance
Software Skills
Microsoft Office
Adobe Premier Pro
Jira
Basecamp
Sector Experience
Business Services
Financial Services
Healthcare
Industrials
Technology
Languages
English
Experience
Self-Employed Consultant
Marketing
Senior Writer/Content Strategist
6/2016 - Present
I help major corporations and mid-size businesses achieve their goals through communications excellence. I develop creative strategies and content for thought leadership materials, infographics, employee communications, case studies, press releases, video scripts, product announcements, email campaigns, websites and more. I love what I do, and it shows.
Lincoln Financial Group
Marketing
Senior Writer
3/2011 - 6/2016
Senior writer/content strategist, creating campaign themes, product positioning, and sales messaging for assigned product lines and business areas. Wrote internal employee communications and external B2B, B2C and executive leadership print and digital communications, product materials, white papers, video scripts and social media posts. Instructed creative designers. Analyzed and applied market research results and analytics to reach communication goals.
Aetna (now a CVS company)
Marketing
Writer/Account Manager
1/2000 - 2/2011
Created communications strategies and wrote a diverse range of B2B and B2C marketing materials, digital campaigns and websites. Wrote leadership communications and trained new staff.