Functional Skills
Business Development
Market Research
Sales Strategy
Revenue Growth
Marketing Strategy
Communications
Market Penetration
Marketing Analytics
Innovation Management
Business Unit Strategy
Leadership Development
Sales and Operations Planning (S&OP)
Market Intelligence
Change Management / Org Design
Sales Enablement
Sector Experience
Business Services
Financial Services
Media & Entertainment
Social & Public Sector
Technology
Languages
English
Slovenian
Swedish
Case Study
Case Studies
Cases available online
Technology
Strategy Development
Commercial Strategy
Change Management / Org Design
Notable Clients
Global Family Office
Microsoft global partner
Nordic Delta group
Talentics
tretton37
Experience
Global family office UAE
Corporate Strategy & Development
Portfolio growth & Commercial strategy advisor
1/2025 - Present
Developing growth strategies across portfolio companies, identifying high-growth markets and driving business innovation. Rebuilt the marketing function for an education provider, replacing fragmented efforts with a structured, data-driven strategy. Defined a clear USP, competitive positioning, and performance tracking, driving measurable growth and market outperformance. Assessed portfolio performance, advising on resource allocation and refocusing on high-growth opportunities. Shaping the family office's differentiation strategy and execution plan to maximize influence and growth.
Microsoft partner global enterprise
Management Consulting
Marketing and business consultant
11/2024 - Present
Present (Project engagement)
Developed GTM playbooks for six technology services, aligning offerings with market demand to drive client acquisition and revenue growth. Designed an AI adoption framework for a government-led initiative impacting 15,000 individuals. Built scalable sales and marketing assets, structuring TeKnowledge's GTM strategy for sustained growth. Re-engaged in 2025 to craft positioning, messaging, and sales materials - driving clarity, differentiation, and commercial impact at all levels, including executive and board.
Developed GTM playbooks for six technology services, aligning offerings with market demand to drive client acquisition and revenue growth. Designed an AI adoption framework for a government-led initiative impacting 15,000 individuals. Built scalable sales and marketing assets, structuring TeKnowledge's GTM strategy for sustained growth. Re-engaged in 2025 to craft positioning, messaging, and sales materials - driving clarity, differentiation, and commercial impact at all levels, including executive and board.
Nordic Delta Group (Portfolio compnaies)
Product Management / Strategy
Board Member & Portfolio growth
1/2011 - 9/2024
Led expansion, business model optimization, and investor positioning across NDG's portfolio. Developed market entry & international expansion strategies, optimizing revenue streams and sales models. Restructured business models and service offerings to ensure competitiveness and scalability. Positioned a startup for acquisition by securing international press coverage and coaching founders on sales strategy, driving enterprise deal traction. Led fundraising efforts, structured investor materials, and secured investment.
Nordic Delta Group
Management Consulting
Executive director
11/2019 - 9/2024
2024)
Led international expansion and structured business strategies, ensuring long-term profitability. Secured $3M+ in business opportunities within six months by developing, positioning, and executing new service offerings - without budget or internal support. Strengthened global positioning, securing HNW partnerships through strategic branding and market expansion.
Led international expansion and structured business strategies, ensuring long-term profitability. Secured $3M+ in business opportunities within six months by developing, positioning, and executing new service offerings - without budget or internal support. Strengthened global positioning, securing HNW partnerships through strategic branding and market expansion.
tretto37
Marketing
CMO
11/2017 - 11/2019
Turned marketing into a revenue engine, driving brand growth and enterprise client acquisition. Led PR and thought leadership, securing Forbes, Inc., and Entrepreneur features to boost industry credibility. Drove 50% of the sales pipeline through automated lead generation and co-marketing. Launched a global initiative, securing 45+ media mentions and reaching 350,000+ people organically.
tretton37
Marketing
Brand architect & Market positioning consultant
1/2003 - 1/2011
Developed the brand identity and competitive differentiation for tretton37, transforming it from a startup into a premium tech consultancy. Developed the original GTM messaging that attracted key clients such as Apple, IKEA, Volvo, Spotify, and Klarna.
Earlier career experience
Slovenia & Canada & Sweden 2003 – 2011
Earlier career experience
Slovenia & Canada & Sweden 2003 – 2011