Seamlessly integrate brand strategy, market analysis, and operational efficiency to create cohesive brand presences and visionary marketing programs during extended tenures.

Select Additional Clients: Ahmesa, Canto, Full Armor, Icon Architecture, Janie's Baked Goods, Key Construction, Lilybranch, Loving Culture, Pillar Search, Talieri Hospitality, Wine Dads

• Designed brand-adherent omni-channel campaigns alongside in-house and outside creative agencies
• Implemented project management SaaS to bridge marketing programs across multiple departments
• Developed filing protocol and structure to organize shared servers and eliminate redundancy

• Established brand guidelines and policed consistency across all touch-points
• Created package design program that aligned with company's sustainability commitment
• Defined visual standards and styled and executed photo/video shoots accordingly
• Built e-commerce website with integrated wholesale portal and dynamic inventory management system
• Designed exhibit space and support materials and managed overall presence at trade shows
• Initiated third-party vendor and wholesale relationships

• Designed and copyedited product-driven marketing programs for this luxury brand
• Developed secure DAM for wholesale data and media distribution within North American sales channels and to authorized resellers

• Presented creative strategies and photo styling concepts to the executive leadership team
• Assessed creative group's processes, defined inefficiencies, and realized improved workflow ROI via multi-departmental integration and resource forecasting
• Managed daily creative operations and staffing for this $500MM retailer

• Initiated global marketing programs including advertising, direct mail, and sales collateral
• Developed customer retention and reacquisition programs for US sales team
• Managed photo shoots from sourcing to styling and ensured deliverables met directives
• Instituted CMS for sales and marketing assets to streamline creative group's relocation

• Enforced brand guidelines across all media to ensure uniform visuals and messaging
• Identified customer and consumer behaviors and their intersection to use as the strategic foundation for ad campaigns and in-person experiences
• Oversaw creative budget, sourced vendors, and managed media purchasing

• Designed catalog and other direct mail programs targeted to the over-55 travel community
• Identified staffing needs, sourced talent, and merged separate design studios into a single team
• Streamlined production and printing processes via PDF workflow, CMS, and archival plan
• Instituted Mac-skilled IT department to eliminate vendor dependency and reduce expenditures

• Directed food and beverage sector creative campaigns to showcase innovative labeling technologies
• Designed packaging for fictitious CPGs from original naming to final converted structure
• Storyboarded product and lifestyle photo shoots, hired and managed photography team