Functional Skills
Change Management / Org Design
Business Planning
Go-to-market Strategy
Sales Force Effectiveness
Customer Experience
Software Skills
PowerBI
Salesforce
Certifications
PMPProject Management Professional
Six Sigma Green Belt
Sector Experience
Consumer Goods
Healthcare
Life Sciences & Pharma
Languages
English
Turkish
Fortune 500
Experience
Purecon
Management Consulting
Managing Director
9/2020 - Present
• Providing management consultancy for healthcare & aesthetics companies, delivering organizational efficiency, productivity and growth.
• Built an optimal G2M model for a global Beauty & Aesthetics company through detailed market & customer understanding and distributor gap analysis
• Delivered an end-to-end organizational transformation roadmap for a global Biopharma company, in order to successfully improve business processes
• Built an optimal G2M model for a global Beauty & Aesthetics company through detailed market & customer understanding and distributor gap analysis
• Delivered an end-to-end organizational transformation roadmap for a global Biopharma company, in order to successfully improve business processes
Allergan
Corporate Strategy & Development
Business Excellence Director - IMEA
9/2017 - 9/2020
• Responsible for establishing & implementing business excellence initiatives that lead to the transformation of customer engagement in IMEA region. 6 direct, 14 indirect reports
• Key driver double-digit growth for the region in the last 3 years through organizational excellence
• Developed top-notch sales excellence model linking customer segmentation & targeting, KPIs and a best-practice Sales Incentive Plan to improve customer engagement on a continuous basis.
• Key driver double-digit growth for the region in the last 3 years through organizational excellence
• Developed top-notch sales excellence model linking customer segmentation & targeting, KPIs and a best-practice Sales Incentive Plan to improve customer engagement on a continuous basis.
Allergan
Corporate Strategy & Development
Business Development & Projects Director - TMEA
1/2017 - 9/2017
• Responsible for leading key strategic and growth projects in TMEA region
• Led MENA Repatriation & expansion project, where 10 countries are repatriated into AGN business and Saudi Arabia & UAE has been assessed in terms of long-term business investment resulting in an expanded SF and achieving 30M$ additional business in 3 years.
• Built & led Turkey 2020 Roadmap, by defining the vision & strategic priorities of the organization together with AGN Turkey Leadership
• Led MENA Repatriation & expansion project, where 10 countries are repatriated into AGN business and Saudi Arabia & UAE has been assessed in terms of long-term business investment resulting in an expanded SF and achieving 30M$ additional business in 3 years.
• Built & led Turkey 2020 Roadmap, by defining the vision & strategic priorities of the organization together with AGN Turkey Leadership
Allergan
Sales
Business Unit Director
1/2016 - 1/2017
• Responsible for driving Eye Care business worth 70M$ and managing a team of 80 to reach BU objectives
• Achieved Ophthalmology Market leadership position in Turkey, through effectively leading a team of 80 people and managing 70M$ business with double-digit growth.
• Developed a focused vision and created a high-performance team environment which values professional development and personal accountability.
• Achieved Ophthalmology Market leadership position in Turkey, through effectively leading a team of 80 people and managing 70M$ business with double-digit growth.
• Developed a focused vision and created a high-performance team environment which values professional development and personal accountability.
Allergan
Data Science / Analytics
Commercial Excellence Manager
8/2014 - 1/2016
• Responsible for building foundational elements of commercial excellence in AGN Turkey and supporting commercial teams to achieve their objectives through sales excellence, business intelligence, CRM and SF training. Managing a team of 5 people.
• Built foundational pillars of Commercial Excellence function in Allergan Turkey, centred on an effective Sales Excellence model, segmentation & targeting, CRM, performance analytics and SF capability development.
• Built foundational pillars of Commercial Excellence function in Allergan Turkey, centred on an effective Sales Excellence model, segmentation & targeting, CRM, performance analytics and SF capability development.
Allergan
Marketing
Marketing Manager
7/2011 - 8/2014
• Responsible for marketing of Dry-Eye and Glaucoma portfolio. Managing 2 Product Managers.
• Achieved Market leadership position in Glaucoma franchise in Turkey, by optimized portfolio & resource management and through re-launching a best-in-class option for glaucoma patients, which overall resulted in 40M$ business with 15% growth.
• Launched Dry eye product, which has been awarded as the best launch in International, strengthening the leadership position
• Achieved Market leadership position in Glaucoma franchise in Turkey, by optimized portfolio & resource management and through re-launching a best-in-class option for glaucoma patients, which overall resulted in 40M$ business with 15% growth.
• Launched Dry eye product, which has been awarded as the best launch in International, strengthening the leadership position
Recordati
Sales
Sales Manager
3/2010 - 7/2011
• Reporting to National Sales Director and responsible for driving sales and achieving growth of Urology franchise. 50 Direct reports, 30M$ business
• Led Urology franchise of 50 Product Specialists and 30M$ business hitting 115% target & 25% growth.
• Led Urology franchise of 50 Product Specialists and 30M$ business hitting 115% target & 25% growth.
Bristol-Myers Squibb
Product Management / Strategy
Product Manager
6/2006 - 3/2010
• Responsible for launch excellence & success of Hepatology brand; as well as marketing of anti-infective portfolio.
• Launched 40M$ business from Hepatitis-B product in 2.5 years awarded as best international launch
• Led National Hepatitis-B awareness campaign in close collaboration with National Hepatitis Association through a wide range of media channels.
• Managed anti-infective portfolio of 20M$ business and achieved 30% growth in 2 consecutive years
• Launched 40M$ business from Hepatitis-B product in 2.5 years awarded as best international launch
• Led National Hepatitis-B awareness campaign in close collaboration with National Hepatitis Association through a wide range of media channels.
• Managed anti-infective portfolio of 20M$ business and achieved 30% growth in 2 consecutive years
Otsuka Holding
Product Management / Strategy
Product Specialist / J. Product Manager
1/2005 - 6/2006
• Reporting to Marketing Manager and responsible for marketing of Women`s health product as well as supporting the launch of PPI brand
• Reporting to Sales Manager and responsible for sales of anti-infective brand and achieving sales targets.
• Women`s health brand achieved 10% increase in MS while launch product had successful penetration in the market with 15% MS in 1-year, among a 7-competitors market.
• Realized and exceeded sales targets for 2 consecutive quarters.
• Reporting to Sales Manager and responsible for sales of anti-infective brand and achieving sales targets.
• Women`s health brand achieved 10% increase in MS while launch product had successful penetration in the market with 15% MS in 1-year, among a 7-competitors market.
• Realized and exceeded sales targets for 2 consecutive quarters.
Biorad
Sales
Sales Representative
1/2004 - 1/2005
• Responsible for sales & post-sales support of life science products & medical devices.
• Achieved 1.5M$ sales in 1 year through lead generation in 5 key hospitals and increasing consumables in the placed systems
• Achieved 1.5M$ sales in 1 year through lead generation in 5 key hospitals and increasing consumables in the placed systems