Head of Creative Marketing spearheading all brand and content marketing campaigns, focused on streaming growth and differentiating the Showtime brand, reporting to CMO.
• Restructured, consolidated, and optimized a fragmented staff of 60, combining five departments into a single, integrated 360 creative team, improving efficiency by 20%, and reducing staffing costs by 15%.
• Infused a best-in-class creative approach on innovative campaigns for Showtime brands and series like Dexter, Yellowjackets, and Shameless. 55 Clio Awards and 39 Promax (GEMA) Awards wins.
• Executed tactical content strategies, across AV, digital, OOH, print, and stunts for brand, series, docs, sports, and specials that led to increased brand awareness & engagement.
• Collaborated with digital, media planning, PR, activations, and awards teams in strategy, positioning, and identifying market opportunities, leading to an average 10% per annum subscriber growth.
• Directed re-brand including positioning stateme

Senior leader on global campaigns and creative marketing strategy for Netflix original series campaigns including Orange Is the New Black, Bridgerton, Glow, Russian Doll, The Politician, Ratched, and Shadow & Bone.
• Managed marketing team, led content creation, and ran point with cross-functional partners including media, PR, international, and product teams to achieve viewership and acquisition objectives.
• Marketing point of contact for showrunners like Ryan Murphy, Shonda Rhimes, and Jenji Kohan.
• Partnered with research and insights to leverage, data, testing, platform development, and global trends to drive growth, innovation, and success.
• Notable successes: Ratched became the #1 series premiere with 48M viewers in four weeks. Bridgerton rose to the second-most-viewed series in Netflix history after Stranger Things. Page two

Senior executive managing creative team for FX Originals, FXNow, and FX Brand, in deep collaboration with cross-platform marketing partners.
• Developed and led creative strategies, positioning, and briefs for use across all marketing and creative teams, working closely with the Marketing President, to build 360 campaigns.
• Directed production of promotional content including AV, packaging, motion and design. Led cross-functional teams and agency partners in alignment of brand and title campaigns.
• Notable successes: Launched highest-rated premiere in FX History, People vs. OJ Simpson; cable's #1 comedy, Baskets; the most watched program in FX history, Sons of Anarchy; plus Emmy and Peabody winning series such as Fargo, Pose, Feud, Versace, Better Things.
• Five-time winner of Promax Network Marketing Team of the Year ); Four-time winner of Clio Network Marketing Team of the Year
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VP Promotions/Editorial Director, 5/2005 – 6/2012 Chief creative officer in charge of all network marketing creative, branding, and consumer communications.
• Creative execution, editorial and design direction for all marketing & branding across on-air, print, OOH, digital, and activations growing subscriber base from 8M to 52M homes, the fastest-growing digital cable network at the time.
• Head of integrated marketing creative, launching first-ever LGBTQ partnerships with major brands like Levi's, Subaru, and Gilead, contributing a significant revenue stream.
• Managed department budget and creative and production staff of 30, plus freelancers.
• Created original series NewNowNext featuring A-list talent like Lady Gaga, Kelly Clarkson, and Beyoncé.
• Led in-house team in branding efforts for network, creation of brand bible & voice guide.
• Notable successes: Launched TV's first LGBTQ award show, NewNowNext Awards. Launched Emmy-winning, cultural and ratings phenomenon RuPaul's