Functional Skills

Market Research
Collateral Development
Digital Marketing / Advertising
Content Marketing
Customer Segmentation

Software Skills

ActiveCampaign
Microsoft Excel
Marketo
Microsoft Word
Salesforce
Google Surveys
Google Sheets
Google Analytics
Shopify

Sector Experience

Consumer Goods
Financial Services
Manufacturing
Retail
Technology

Languages

English
Fortune 500
Top Consulting Firms

Experience

Build A Brand Marketing
Growth Marketing Consultant
1/2019 - Present
I help established business owners and professionals with small or inexperienced marketing teams create actionable marketing strategies that generate 2 to 10 time more leads per month resulting in consistent predictable revenue.
Sterling Payment Technologies Sales
Director of Lead Generation
3/2015 - 7/2017
Drove 47% YOY growth through new business association partnerships leveraging trade shows, partner events, and digital media.
The Wig Spa Start-Up
Digital Marketing Director
9/2009 - 6/2013
Responsible for product development and site planning in the launch of a new ecommerce website. Duties include brand strategy and positioning, market research, pricing structure, product sourcing, vendor management, customer service, and social media management.
American Express Corporate Strategy & Development
Client Manager
1/2005 - 1/2006
Developed and executed the strategic plan for $40 million portfolio of small to medium business retail clients
American Express Marketing
Marketing Manager
1/2003 - 1/2005
Managed a cross-functional team of Field Sales, Account Management and the creative agency to revamp the positioning strategy for sales collateral targeted to Large Market accounts across the Commercial Card product line
IBM Marketing
Global Marketing Manager
1/2000 - 1/2005
Led a cross-functional team in the acceptance and utilization of a ROI Tool to support the Field Sales organization’s objective of increasing trial by 20%. Directed market research of customer base to evaluate pre-purchase awareness and recognition among C-level executives
Coca Cola Marketing
Assistant Brand Manager
6/1999 - 8/1999
Presented strategic recommendation for distribution into alternate channels within water category for the launch of new bottle water brand, Dasani.