Founder
Built consulting practice providing mak

Half Time Commitment
Collaborated with the Office of the Dean on strategic projects. Crafted strategy to manage and maximize knowledge generated through faculty research to raise visibility.
Led re-branding initiative, including strategy and messaging development and visual presence guidelines. Designed and conducted marketing research to externally-facing audiences.

Led team to refocus the business via customer insight - from manufacturing perspective to retail organization - to maximize company/Franchisee growth and profit. Managed content for first National Convention in 17 years to launch new retailing focus.

Functioned as internal consultant to the organization to ensure Brand integrity maintained in all initiatives. Responsible for design and implementation of all shop operating systems.
Led corporate Crisis Management team

Led cross-functional team to develop Franchisee Leader role and Council structure. * Created Brand Equity Measurement System. Socialized resulting action plans.
Supervised customer response system.

Managed Brand group responsible for $630MM Coffee and Bakery business. Launched flavored coffees and low-fat muffins. Led strategy and production of national advertising and POS campaigns Wrote and implemented brand strategy, marketing and promotional plans. Managed marketing research projects.

P&L responsibility for Snack, Ricotta and Grated product lines, totaling $47MM.
Reversed snack category and Brand declines. Led concept and new product development for new snack products. Wrote strategy and produced advertising for new snack launch. Total Quality facilitator for numerous cross-functional teams. Developed and moderated consumer panel. Oversaw marketing research initiatives.

Designed and executed quarterly promotion plans and wrote annual promotion analysis and review. Formulated pricing strategy for jumbo SKU. Created and implemented Hispanic and Anglo integrated marketing/advertising program.