Functional Skills
Communications
Leadership Development
Content Marketing
Content Strategy
Marketing Analytics
Market Research
Marketing Strategy
Marketing Mix Planning
Sector Experience
Life Sciences & Pharma
Social & Public Sector
Languages
English
Case Study
Case Studies
Executing A Social Media/Digital Marketing Campaign
Healthcare
Market Research
Customer Segmentation
Media Strategy
Notable Clients
AstraZeneca
CVS Health
Sanofi
supernus
Teva Pharmaceutical
Experience
Advanced Insights & Marketing
Marketing
Vice President
1/2019 - 2/2024
• Founded this agency which focuses on patient journey evaluation and communication approaches.
• Research used to identify the most efficient approaches to patient communication and marketing. Often this involves deployment of social media/digital tactics.
• Work includes development of brand launch strategies, ROI analysis and tracking/measurement of campaign outcomes.
• Research used to identify the most efficient approaches to patient communication and marketing. Often this involves deployment of social media/digital tactics.
• Work includes development of brand launch strategies, ROI analysis and tracking/measurement of campaign outcomes.
MetrixLab
Marketing
Vice President
1/2017 - 1/2019
• Created company Pharma practice and established protocols for testing social media/digital advertising. Received DTC National award for most innovative testing approach.
• Specifically worked on campaigns for CVS, AstraZeneca and Zoetis Pharmaceuticals.
• Specifically worked on campaigns for CVS, AstraZeneca and Zoetis Pharmaceuticals.
LIEBERMAN RESEARCH WORLDWIDE
Marketing
General Manager/Vice President
1/2011 - 1/2017
• Enlarged company Pharma practice, opening new relationships with Walgreens, AstraZeneca and Teva.
• Received 2014 Employee of the Year Award.
• Worked directly with the analytic team to develop an emotional testing approach that became a model for the industry. This approach is now used to measure lower conscious selection/preference for brands.
• Received 2014 Employee of the Year Award.
• Worked directly with the analytic team to develop an emotional testing approach that became a model for the industry. This approach is now used to measure lower conscious selection/preference for brands.
MILLWARD BROWN
Marketing
Account Executive
1/2002 - 1/2011
Promoted from Account Executive to Vice President
• Initially worked with CPG clients including Hershey, CitiBank and Sam Adams Beer.
• In 2003, put in charge of the development of the company Pharma research group. Grew this vertical to one of the largest in the company, serving AstraZeneca, Sanofi, Allergan, Merck, BMS, Wyeth, etc.
• Received National Marketing Forward Award (2006) and Marketing Forward Award (2008) for development of High Impact Internal Programs
• Initiated and managed tracking for over 20 major brands; 300+ copy tests, including multi-national work. Concentration in quantitative brand equity and communication testing (copy testing, early stage concept testing).
• Initially worked with CPG clients including Hershey, CitiBank and Sam Adams Beer.
• In 2003, put in charge of the development of the company Pharma research group. Grew this vertical to one of the largest in the company, serving AstraZeneca, Sanofi, Allergan, Merck, BMS, Wyeth, etc.
• Received National Marketing Forward Award (2006) and Marketing Forward Award (2008) for development of High Impact Internal Programs
• Initiated and managed tracking for over 20 major brands; 300+ copy tests, including multi-national work. Concentration in quantitative brand equity and communication testing (copy testing, early stage concept testing).