Software Skills

Google Sheets
Google Analytics
MacOS
Microsoft Excel

Sector Experience

Consumer Goods
Technology

Languages

English
Gujarati
Fortune 500

Experience

Y2S Consulting Marketing
Founder
10/2014 - Present
Lead marketing strategy and growth driven design projects.
Spotify Marketing
Global Head Always On Marketing
3/2017 - 12/2017
Led the development of retention marketing strategy and execution for the free user platform.
Kimberly Clark Marketing
Global Director - Insights
7/2013 - 9/2014
Managed global insights team on brands like Kleenex, Cottonelle, Andrex, Scott and Viva paper towels.
Amway Marketing
Global Director
10/2009 - 9/2012
Led global market research team for $12 billion direct selling company. Focused on reputation management, innovation and omni-channel development.
Procter & Gamble Marketing
Associate Director
3/1993 - 10/2009
Progressive experience in consumer insights and strategy. Experience includes white-space expansion for Secret deodorants in Western Europe to Pantene launch in Brazil. Launched new products like Olay Daily Ribbons Bodywash and Crest 3D whitening in North America. Lived in 6 countries across Middle East, Western Europe, Latin America and North America.