• Interim CMO at Divine Chocolate:
● Developed and designed a new Christmas portfolio to grow sales by 30-40% in 2023.
● Partnered with analyst to improve market data reporting, giving sales team greater understanding of chocolate market, competition, and growth opportunities.
● Cultivated thought leadership positioning for the CEO by writing multiple articles in his name and securing speaking engagements at 6 industry conferences, including
● Labs Champions Retreat, International Confectionery, and Confectionary Live.
● Hired PR team to gain coverage in high-quality outlets to increase awareness; placements in trade and consumer outlets surpassed 200 in under a year and include Yahoo!, MarthaStewart.com, GoodHousekeeping.com, etc.
• Regained distribution in Walmart, Club channel, and regional grocers for two declining Ocean Spray Craisins® snack lines by delivering a strategic plan to with actionable recommendations.
● Analyzed IRI data, internal sales data, primary and seconda

A division of EF, EF College Study Tours partners with professors to lead students on 1 -3-week study abroad programs.
• Streamlined sales funnel process resulting in a: 6% decrease in YOY spend, 10% reduction in cost per lead, more qualified leads, and 1.4% higher conversion rate.
• Reset marketing strategy, overhauled messaging and creative to build excitement and awareness, and lowered overall spend, by refining consumer facing materials, including emails, direct mail, print, website, paid digital ads, conference assets, and sales collateral.
• Drove demand and trial: designed and implemented market research project that revealed critical insights about key decision makers and brand messaging, leading to projected growth based on refined awareness campaign.

• Responsible for Lindt GOLD BUNNY – the largest seasonal flagship brand at Lindt.
• Achieved 10% growth and improved gross profit 2.3pts for Easter 2015
● • Briefed and led advertising, social media, public relations, and creative teams to execute the 2015 Easter national support plan, which resulted in a 43% increase in impressions while reducing CPM by 30%
● • Partnered with Sales to develop seasonal selling story for total portfolio and new product launches, and attended sales calls to top national retailers, Wal-Mart, Target, Walgreens, and CVS.

• Created integrated launch plan for new LINDOR flavor, Strawberries & Cream, including new product development, TV commercial with Lindt brand ambassador, Roger Federer, sampling, social media, POS and trade kit. Launch generated $6MM in revenue, which was largest LINDOR flavor product launch in Lindt Australia's history.
• Developed print ad and PR event for Christmas 2013. Directed 3-page advertorial in Women's Weekly, Australia's largest magazine.
• Introduced new ideas from the US, including how to improve new product development process to increase efficiency, sampling opportunities outside of traditional in-store programs to increase household penetration, and new communication tools to improve relations between Marketing and Sales.

Valentine's Day (2008 – 2010)/Associate Brand Manager, Christmas (2007 – 2008) / Marketing Intern (2006 – 2007)
• Generated 9% growth in sales and 5pt increase in gross profit, overseeing the largest business segment within LINDOR, the largest flagship brand at Lindt.
• Developed new recipes for LINDOR product line extensions: directed R&D for Vanilla and Sea Salt; and partnered with Lindt Switzerland and Lindt Italy to develop Caramel, the largest single product launch ever at LindtUSA and the recipient of the National Confectionary Sales Association 2013 New Product Award.
• Launched new product portfolio for 2011 V-Day season to increase revenue 34% and improve gross profit 7. 1pts.

• Developed strategy and managed corporate marketing initiatives, including new retail store grand openings, acquisitions, new service offerings, media planning and buys, events, promotions, and corporate partnerships.