Functional Skills

Market Research
Pricing Strategy
Primary Research
Secondary Research
Market Mapping

Software Skills

Microsoft Excel
Microsoft Excel Macros
Microsoft PowerPoint
Microsoft Project
R
Tableau

Sector Experience

Business Services
Consumer Goods
Healthcare
Life Sciences & Pharma
Technology

Languages

French
Italian

Experience

Mitchell Product Management / Strategy
Independent Consultant
1/2013 - Present
Research, marketing, strategy, analytics.
Clients: pharma-bio, device, agencies, VC/PE, startups.
- Primary research
- Pricing
- Segmentation, positioning, market landscape, communication, etc.
- Market landscape models and forecasts
- Data analytics
- Competitive intelligence
- Marketing info. systems
- Advise startups defining business & market strategy.
Clients: PWC, BRP, Pioneering, Regeneron, UCB, Sanofi, Lundbeck, AbbVie, Bayer, Dentsu, Stryker, Danaher, Zimmer, Monsanto, Aetna, others.

HRA Management Consulting
VP Research Strategy
1/2009 - 1/2013
Vice President, Research Strategy
o Leader of healthcare research, strategy, and operations with team of 18 project and operations personnel
o Delivered 200 analytics and insights projects annually to pharma, biotech, device, diagnostics… clients
o Transformed company’s brand and positioning leading to 35% revenue increase

BuzzBack Marketing
Sr Director
5/2005 - 1/2009
Created and grew pharmaceutical market research practice focused on emotional insights across patients and physicians. Drove 50% growth in company revenue in 3 years.
Worked with Pfizer, Merck, Abbott, J&J (Jannsen/Ethicon/Consumer), Bayer, Regeneron, Daiichi-Sankyo...

Lieberman Research Sales
VP Business Development
2/2004 - 5/2005
Responsible for building client releationships and sales in US and globally in healthcare and consumer markets.

Sanofi Marketing
Sr Manager, Portfolio Inisghts
12/2001 - 1/2004
Leader of all market research for pre-launch products in Sanofi portfolio. Coordinated initiative to match research plans, budgets, timelines, and project management globally (US and EU). Oversaw US budget of $6 million.
Market definition, customer targeting, segmentation, positioning, communications strategy...