• Led the first implementation of AI-based self-service analytics for Nike Supply Chain Leadership teams. Responsible for coordination between Nike Supply Chain Leadership, Nike Legal, Salesforce product, and Nike platform engineering to deliver the Tableau Pulse AI Pilot. This successful implementation led to the approval of Tableau Pulse AI for Nike Supply Chain and will support decision-making of future Nike factory locations (multi-billion-dollar investments), identify focus areas for $700M+ duty savings initiatives, etc.
• Led the modernization initiative for Nike’s Global Trade and Customs trade performance insights solution. Defined the product vision/roadmap and led the data engineering team to deliver the ‘Fiscal Year Trade Data’ product suite. This solution is the only source for visibility into Nike’s $50B+ Trade performance.
• Delivered the Nike Brand Protection product suite to support global counterfeit activity monitoring and detection.

• Defined the product strategy and roadmap for the first-of-its-kind enterprise-wide Member Analytics product suite. Led multiple data engineering teams for solution delivery, which unlocked a holistic view of Nike's 300 million+ member base for critical business insights and analytics. Coordinated with 30+ source systems teams to deliver member behavior insights in 9 omnichannel consumer experiences (Nike.com, Nike App, SNKRS App & Web, NRC App, NTC App, physical stores, WeChat, Tmall, etc.). These privacy-compliant member insights on the performance of business strategies around member acquisition, engagement, retention, and conversion were surfaced to Nike's Executive Leadership and impacted $2B+ global marketing and branding budgets.
• Led the implementation of multiple geo-specific marketing trigger campaign solutions for member churn prevention, leading to a 4X increase in email campaign population and $10M+ incremental revenue.
• Drove the project delivery of multiple business

• Led the delivery of Nike's first in-house email campaign management system to support advanced email campaign segmentation and insights into campaign effectiveness. This solution led to $4M+ savings in external vendor costs and $20M+ email campaign attributed revenue within the first year itself.
• Led Nike's first implementation of BOT account detection and removal processes to ensure accurate insights into member behavior metrics and protect the multi-billion-dollar SNKRS business model.
• Lead BSA for analytics capabilities migration from legacy Oracle DB + on-prem Hadoop infrastructure to AWS.
• Responsible for requirements gathering for critical analytics data products supporting BI dashboards, ad-hoc analytics use cases & business decision-making.
• Led data engineering efforts to quickly address consumer privacy compliance requirements for global privacy mandates (GDPR, DPA, etc.) and avoid multi-billion dollar fines for Nike.

• Project Lead / Manager for Data Archival Centre of Excellence and end-to-end responsibility for project deliverables; requirements gathering and analysis, development of Solix archive, purge, and retrieval configurations to address data archival and reporting requirements. This solution enabled 25-50% performance improvement in OTM (Oracle Transportation Management) applications while ensuring easy data retrieval for business use and regulatory compliance.