Leading a 3 person (part-time/free-time) design and innovation studio for the circular economy - specializing in design and manufacturing innovations for outdoor gear; I help lead our business strategy, financing, product design, supply-chain partnerships, e-commerce, and marketing; This work is passion and curiousity-fueled, and places me at the forefront of circular innovation and regenerative design in the product and materials space.

I led the planning, implementation and management of all ESG programs, pilots, R&D, impact marketing/comms, and sustainability-related external engagements

I supported executive-level reporting and planning for ESG programming while acting as PFG’s representative within: Retail Council of Canada, Canada Plastics Pact, Circular Economy Leadership Canada, Zero Waste Council, GS1, and more;

Projects managed included: food-waste diversion at all Save-On-Foods locations, in-store reusable packaging piloting, climate change adaptation strategy, GHG accounting, seafood audits, supply-chain transparency integrations, and Canada’s first reusable bag recycling program, to name a few;

Some notable outcomes:
reached 99% food-waste diversion at all Save-On-Foods stores PFG-wide adherence to plastic-ban bylaws in multiple municipalities Elimination of problematic packaging resins from private label products Integration of battery recycling programs at all locations

Description included in above box.

Led business development for both Drinkfill and Soapstand (now Aelen) to improve the financial, organizational viability and runway of the businesses, as well as securing stable product market fit; Oversaw required pivots to navigate uncertainties in the post-Covid market, including corporate re-branding, product re-design, new marketing strategies, and strengthening sales.

A multi-sectoral sustainability certification and consultancyforfor-profit businesses; As the Founder, I led the design and implementation of the organization's value proposition, growth strategy, marketing, branding, stakeholder engagement, partnerships, and more; Due to market challenges arising fom Covid-19, I had to step away and end the business.

Led the design and implementation of the EnviroLab, which engaged 18-30 year-olds with developing programs/businesses addressing urban sustainability challenges in Metro Vancouver.

Given the duality of this role, I was heavily involved in all aspects of the business: Micro-factory implementation, customer support; liaising with suppliers, distributors & designers; led the entire
● Corp recertification process, GHG accounting and other climate change metrics, packaging and shipping products, & more.