Drive digital presence optimization for clients by crafting innovative content strategies and executing high-impact organic and paid digital campaigns. Empower clients with actionable insights to maximize engagement and reach through cutting-edge digital marketing techniques and strategic content creation. Demonstrate flexibility, creative problem-solving, and strong collaboration with clients to meet their specific goals for successful outcomes. Implement AI-driven solutions to optimize campaign performance, streamline processes, and deliver actionable insights that empower clients to make informed, data-backed decisions. Develop and execute integrated marketing strategies across social media, email, and paid channels, driving alignment with client objectives and delivering measurable results. Collaborate with clients to identify challenges and implement effective solutions contributing to measurable growth, such as increasing website traffic and improving conversion rates.

Provided actionable insights by integrating digital analytics into corporate communications and marketing to propel data-informed strategies and enhance enterprise KPIs and visibility across initiatives. Engaged with cross functional teams and aligned corporate communications, IT, and marketing efforts to ensure that analytics informed and optimized multi-departmental goals.
• Developed and implemented data-driven reporting tools, refining marketing and communication strategies, resulting in measurable improvements in campaign efficiency and expanded reach.
• Reduced reporting turnaround times by incorporating advanced analytics tools, enabling faster decision-making and adaptability in dynamic projects.
• Presented key insights to senior leadership, which improved strategic planning and resource allocation.

Directed digital marketing campaigns for federal clients, utilizing AI tools to enhance performance, optimize strategies, and achieve measurable results in public health initiatives.
• Coordinated multi-channel strategies, integrating social media, email, and website platforms to maximize audience reach and engagement for federal programs.
• Applied technical expertise and strategic insight to deliver impactful campaigns, surpassing objectives and fostering alignment across marketing and communications teams.

Developed social media strategies for real estate, education, and fashion clients.
• Managed paid social media campaigns, including strategy, execution, analytics, and performance tracking.
• Collaborated with clients to ensure strategic alignment and achieve campaign goals.

Aligned experimentation objectives with organizational goals by collaborating with content, data, and executive teams. Ensured innovation and growth by merging creativity, data-driven insights, and cross-functional collaboration, solidifying Pulso's position as a progressive US Hispanic audience engagement leader through compelling storytelling.
• Increased audience engagement by testing and validating creative strategies, including targeted messaging and multimedia formats, which resonated with progressive values.
• Developed and implemented testing frameworks for Meta ads and Messenger bot interactions, driving continuous campaign optimization and scalability.

• Acted as the voice of Facebook in real-time social interaction with major brands like Variety and IGN.
• Conducted social listening and pulse checks for Lucasfilm to gauge audience sentiment.
• Engaged with communities across various platforms to foster interaction and brand positioning.

• Conducted in-depth interviews with individuals to gather insights on the SaaS industry.
• Transcribed and summarized interview responses to provide valuable feedback and analysis.
• Collaborated with team members at Advisable.com to present findings and recommendations for further development.

Oversaw identifying, evaluating, and integrating new platforms and technologies aligned with business objectives. Developed and executed strategies for launching new platforms or expanding into new digital spaces to enhance the company's reach and market positioning.
• Grew Instagram following from 7,000 to 150,000 in under a year through a concentrated, data-driven campaign leading up to the 2020 election, supported by a targeted six-month push with a budget of nearly $750K.
• Crafted and aligned messaging with progressive values, driving increased interaction and fostering connections with diverse audiences.

• Developed and executed innovative social media campaigns aligning with clients' key messaging and audiences.
• Utilized organic and paid strategies to maximize results and grow meaningful communities.
• Reported with high-efficiency analytics, focusing on performance metrics and data-driven storytelling.

• Developed and executed innovative social media campaigns for La-Z-Boy and Lumber Liquidators, aligning with key messaging and audiences.
• Led the strategy and creative development of a successful social media campaign to launch Kristen Bell as a La-Z-Boy spokesperson.
• Managed a team of social media coordinators, specialists, and managers to optimize productivity and accountability.