Self-employed management, marketing and public relations strategy consultant. Client projects range from growth strategy for a small entertainment and media company, to public relations strategy work for a public affairs firm, and marketing/organizational support for a growing investment firm.

Developed overall annual strategies, quarterly goals, and led the daily workflows for a PR consultant, two agencies, and nine employees. Led marketing, public relations, and social media efforts for largest exhibition in Museum’s history contributing to a 26% year-over-year increase in visitors and earned media coverage in 30 local, state, and regional outlets. Negotiated and managed new major corporate donor and added multiple private donors. Led development and implementation of new website.

Executive leader accountable for the development and execution of all Marketing, Branding, and Public Relations strategies for a healthy parenting e-commerce start-up. Created and coordinated advertising, digital media (including email, website, blogger relations, social media), events, media buys, and partnerships. Led all customer acquisition and retention efforts, including customer segmentation and creative development for email, online and print advertising.

Led the marketing effort for VIP Nation, Live Nation’s premium products organization providing VIP experiences at concerts at Live Nation venues including House of Blues. Developed national and local premium sales marketing strategy, including marketing mix, digital approach, and new partnerships. Led redesign of consumer and trade marketing collateral, including print, online, out of home and in-venue materials, in support of revised VIP Nation branding.

Contracted by private clients to provide business and marketing strategy insight within the entertainment marketing industry. Secured new sponsors to participate in on-site activations, resulting in lifestyle earned media for clients. Worked with sponsors and talent on buzz marketing, influencer strategies, gifting suites, and sampling.