Led the digital transformation of Publishers Clearing House's digital business, collaborating with engineering, marketing and design teams. Owned budgets, timelines, agile sprint plans, and a multidisciplinary team of 7.
• Led the 0-to-1 build of a website and sales funnel, integrating Optimizely and Salesforce Marketing Cloud to enhance personalization, driving a 35% increase in conversion rates and a 25% improvement in opt-ins.
• Implemented AI/ML-powered experimentation frameworks for multivariate testing, resulting in a 10% boost in customer acquisition and a 30% increase in retention.
• Launched a personalized email program tailored to individual user journeys, achieving an 80% engagement rate.
• Spearheaded user acquisition strategies, cutting Cost Per Acquisition (CPA) by $4 and increasing app installations by 20%.

Designed and optimized customer-facing enhancements for a SaaS product recommendation widget, managing a team of 4 product managers, researchers, and designers.
• Launched the Featured Shops product and led client training for Nike, Gap, and Crate & Barrel, driving a ~15% increase in conversion rates.
• Established user acceptance testing protocols, reducing hotfixes by 30% and increasing client satisfaction by 20%.
• Partnered with data science to enhance personalization through improved machine learning algorithms, increasing product recommendation accuracy by 15%.

Owned the North America roadmap and led a team of 3 web producers and engineers.
• Spearheaded the integration of Dynamic Yield, optimizing search and product discovery, which drove a 20% increase in conversion rates.
• Launched the Canada market, integrating a new order management system that improved fulfillment efficiency by 18% and contributed to a 112% increase in overall sales.
• Partnered with global teams to align roadmaps and ensure seamless cross-border eCommerce strategy execution.
• Led the implementation of 'Buy Now, Pay Later' payment options, boosting conversion rates by 18% and average order value by 25%.

Owned the NA CoachOutlet.com roadmap, managing a team of product managers and web producers. Orchestrated cross-functional workflow between business, creative, customer relationship, marketing, and merchandising teams.
• Spearheaded the re-platforming of CoachOutlet.com on Salesforce Commerce Cloud, enhanced user experience, streamlined internal processes, and improved site scalability.
● https://www.linkedin.com/in/leah-dell/ New York, NY
• Led daily standups, grooming sessions, and sprint reviews with the engineering team, signing off on quality assurance and user acceptance testing.
• Developed and executed promotional strategies for the Black Friday event, achieving a $10M sales increase.
• Championed the implementation of an omni-channel messaging strategy, increasing conversion rates by 15%.

Supported eCommerce marketplace startup that featured 120+ shops in eleven markets.
• Oversaw daily operations including store setup, product data, order fulfillment, and customer service.
• Developed social media brand identity, produced original content for Instagram and Twitter.
• Recruited and onboarded over 100 vendors, conducting training on back-end technology.