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Fortune 500

Experience

Catalina Digital Marketing Corporate Strategy & Development
VP of Product Management - Brands
10/2016 - Present
Executive Product Management leader for the company, responsible for creating and executing the product roadmap and CPG Brand commercialization to support 80% of the company’s revenue across in-store and digital promotions, online advertising, and analytical solutions.
Brilliant Ecom LLC Management Consulting
Founder and Principal
10/2017 - Present
We help brands truly understand what is happening in their category online, set a solid e-commerce strategy and plan, and provide the infrastructure to handle the most critical, yet manpower-intensive elements that will drive omni-channel sales.
Vantus Global LLC Management Consulting
Principal
7/2015 - 9/2016
Consultation in business turnarounds, market strategy and tactics, and ecommerce. Specialities include brand building, growth strategies, the pet care industry, pure-play and click&mortar ecommerce business models.
PawedIn LLC Start-Up
Founder and CEO
7/2015 - 9/2016
PawedIn is a media property anchored by a revolutionary platform that allows pet parents, service providers, and brands to connect. I am the co-founder, CEO, primary fund raiser, and business development leader.
Petbrosia INC Start-Up
Founder and CEO
7/2012 - 5/2015
Petbrosia is a specialty e-commerce company that has developed a disruptive innovation in pet health and nutrition. The company provides pet owners with an super premium food, designed to better meet the needs of their individual pet based on its breed, age, weight, and other factors. I founded the company in 2012, exited as CEO in May 2015 and liquidated my majority position in July 2015.
Procter & Gamble Operations
P&G Professional NA & LA Marketing and Business Team Leader
10/2010 - 6/2012
As “COO” for the $1B Professional/ Away-from-Home business unit of P&G, responsible for all strategy and execution to deliver short and long-term volume, revenue, and profit.
Procter & Gamble Marketing
Global Brand Manager - IAMS
4/2008 - 9/2010
Led cross-functional teams in the development of the first full-line product upgrade since IAMS was acquired by P&G in 1999. This led to the first year of positive volume, sales, and profit growth in North America, since 2005. This was the first major initiative for the rest of the world.
Procter & Gamble Other
Marketing, Innovation, and Operations
6/1994 - 4/2008
Progressive responsibilities at P&G, including engineering, operations, innovation, and marketing. Roles held in the US, Europe, and Asia.