Sector Experience
Manufacturing
Media & Entertainment
Retail
Travel & Hospitality
Fortune 500
Experience
Silver Arrow Consulting LLC
Management Consulting
President
9/2015 - Present
Partner with clients, primarily small and/or start-up businesses, to recommend and execute a full range of marketing, market research and business strategy services.
Adventure Aquarium
Marketing
Director of Marketing and Sales
10/2012 - 10/2014
Led all marketing and sales activities for Adventure Aquarium. This included forecasting/developing and managing revenue, attendance, pricing, product, consumer, market and product insights and analytics, sales, public relations, crisis communication, partnership, sponsorship, community engagement, all communications, membership, and more.
WHYY, Inc
Marketing
Director, Multimedia Marketing
6/2011 - 10/2012
Created and executed brand positioning, strategy, and marketing plan for Newsworks.org, - the 'news' outlet of WHYY, from its inception as a 'new' brand. Directed all social media. Created and launched a marketing planning process for the organization. Led research and incorporated insights to support business initiatives.
Campbell's Soup Company
Marketing
Senior Manager
9/1993 - 4/2010
Held numerous roles in sales, marketing and consumer insights, including leading insights for the flagship soup brand. Sales positions included 2 rotations in the Campbell's Sales company: channels marketing for non-grocery businesses, and development of 'up and down the street' business for beverages. Marketing positions included base business and product innovation in Sauces, Beverages, and Soups, including the launch of V8 Splash - one of the most successful in the history of the company.
Guinness United Distillers
Marketing
Senior Brand Manager
9/1992 - 9/1993
Led marketing for a variety of spirits brands, as well as licensing agreements as licensor and licensee.
Nestle Foods
Marketing
Marketing Manageer
6/1989 - 8/1992
Led marketing for businesses including Taster's Choice Coffee, Nestle Toll House Morsels, and assorted confections brands.
Procter & Gamble
Marketing
Brand Assistant/ABM
8/1987 - 6/1989
Started post-MBA as Brand Assistant in Laundry Innovation and tested first 'unitized dose' detergents. Sales Trainee on Tide with Bleach launch.
Morris Alper & Sons
Other
Sales Rep
6/1983 - 8/1985
Sales rep for large New England food broker.