• Trained +175 people managers in the US & Singapore offices of a global semiconductor manufacturer on how to leverage the
principles of Diversity, Equity & Inclusion to build teams, develop talent, manage communications and foster collaboration
• Spearheaded the marketing and event management of a women in engineering symposium with +20 speakers and +100 attendees

• Managed a media production agency for the on-time release of 13 YouTube videos, featuring interviews with subject matter
experts, humane tech community members and a partnership with TED—building on CHT's Social Dilemma Netflix documentary
• Led a data analysis of the nonprofits +60 webpages to identify user flow trends and improvements, created new content to raise awareness of societal issues perpetuated by tech, and managed a web designer & UX/UI developer to implement updates
• Analyzed +40 tech focused policy proposals across the US & Europe to evaluate their scale of impact on business, likelihood of
approval, and alignment with CHT's principles for internal education and to prioritize specific bills to foster public support

• Led an internal team of +15 stakeholders across product, privacy, engineering, data science and B2B marketing to build TikTok's cross-media measurement product roadmap, external narrative and influence in prominent advertising industry councils
• Established the global industry relations strategy for Diversity, Equity & Inclusion to support product, sales, marketing, and HR, including a framework to communicate how the diversity of content creators drives creativity and innovation on the platform
• Fostered strategic partnerships with +10 advertising trade associations, including the WFA, IAB, ANA & 4As, and facilitated the
placement of executive leaders on 5 board seats—further establishing TikTok as a key platform for digital consumer advertising

• Developed activations, creative briefs, integrated marketing and c-level comms for tentpole conferences—including CES, Cannes Lions and Advertising Week—directly contributing to +$17M in 2019 revenue and the transition to virtual events during COVID
• Improved the accuracy and efficiency of measuring event ROI directly attributable to the global sales team, and enabled streamlined marketing automation through enterprise technology systems, including Salesforce, Pardot, Marketo and Splash
• Managed a cross-functional marketing and communications team to produce Nielsen's virtual event to publicly launch the
company's updated cross-media measurement strategy—attracting +4.6k registrants, +2k live attendees and +140 qualified leads

• Acquired an established online community of +3k men's shopping enthusiasts and transformed the business model to drive profit through digital advertising, SEO and brand sponsorships—increasing website traffic and engagement by 156% over 12 months

• Created the data analytics & optimization strategy and managed the agency relationship with MRM//McCann for Nielsen's award
winning corporate brand campaign—The Science Behind What's Next—increasing brand awareness by 109% within 6 months
• Designed the international product marketing plans for +30 media and CPG product launches, which involved crafting positioning, building roadmaps, gaining legal approvals, registering trademarks, developing co-branding guidelines and creating sales collateral
• Shaped the strategy for Nielsen's global rebrand of its visual & voice system and spearheaded the internal rollout, including developing scalable digital resources, leading educational trainings for +1.7K employees and onboarding +300 brand ambassadors
● Emerging Leaders Program July 2013 – Jan. 2015
• Conducted national and local TV rating data analyses and delivered client reports across all Viacom and Discovery networks
• Managed communication between product development and client