• Established a high-impact transformation consultancy, supporting businesses in AI-driven customer insights, digital strategy, and omni-channel profitability.
• Partnered with global retailers and CPG firms to drive cost optimisation, governance improvements, and AI-led decision-making frameworks.
• Delivered £1bn of capital programme change, £250m+ in efficiency savings, commercial, space and range optimisation, powered by analytics, and strategic operating model shifts.

• Recruited by the CEO to lead a £1bn+ enterprise-wide transformation across customer, omni channel, commercial, finance, and estates.
• Led store format evolution and strategic estate planning, ensuring market-leading store design, digital integration, and omni-channel execution.
• Designed and executed a data-led store transformation strategy, driving a 10% cost reduction while enhancing customer experience and commercial viability.
• Spearheaded AI-powered customer insights and digital decision-making models, optimising investment in store formats, digital integration, and profitability analytics.
• Re-engineered M&S' estate strategy, identifying £250m+ in efficiency gains through footprint rationalisation, store redevelopment, and digital expansion and growing .com by £600m.
• Led space & range optimisation, enhancing store performance by redefining category allocations, optimising assortment planning, and leveraging customer insights.

• Managed a £50m revenue business, leading 5,000+ employees across 412 sites.
• Overhauled operations, reducing working capital by 20% and aligning cross-functional teams on profitability and customer experience transformation.
• Launched commercial initiatives increasing revenue across retail, hospitality, and membership.

• Led a £1bn omni-channel transformation, integrating physical and digital retail into a seamless, customer-first business model. Pioneered the UK's first truly integrated omni-capabilities, aligning store footprint, digital experience, and customer engagement.
• Designed and implemented store format and concept innovations, delivering industry-leading 10 award winning flagship stores and 12 omni-channel innovation projects.
• Developed and embedded a future-state operating model, redefining structures, accountabilities, and decision-making frameworks. Overhauled governance, embedding capital risk management
• Oversaw £4bn in sales across 10m sq. ft., optimising portfolio performance and customer engagement.
• Spearheaded space & range optimisation programs, leveraging AI-powered analytics to drive category profitability and improve inventory efficiency.

• Part of the Transformation Head Office Team - accountable to the Executive Team to define, develop and deliver many types of change, partnering with BAIN, McKinsey and 3rd parties to transform JLP.
• Senior commercial roles store roles leading operational and customer teams, accountable for £140m of sales and 500 colleagues. Sought out by the Exec to develop and trial transformation initiatives.