Strategic Growth & Business Transformation:
▪ Led initiatives for multinationals & startups, driving growth & market positioning.
▪ Directed strategic planning & operational improvements.

Commercial Deal Structuring & Partnerships:
▪ Negotiated high-stakes partnerships, aligning with client objectives.

Data-Driven Decision Making:
▪ Identified value opportunities, guiding strategic pivots across sectors.
▪ Leveraged insights to enhance decision-making processes, supporting client success.

Cross-Functional Team Leadership:
▪ Managed teams in launching revenue-generating businesses, optimizing resources for growth.
▪ Ensured collaboration & effective project management for strategic initiatives.

Key Achievements:
▪ Implemented strategic recommendations, boosting client revenues & reducing costs.
▪ Enhanced client satisfaction & retention through tailored engagement strategies, achieving a 100% success rate in project execution.

Project Leadership & Delivery: Led large-scale, cross-functional projects, ensuring timely delivery within budget.
▪ Innovation & Strategic Planning: Implemented innovative solutions from research, enhancing operational efficiency.
▪ Business Development: Developed high-value research proposals, securing key projects & driving growth.
▪ Operational Optimisation: Streamlined processes & workflows for efficient resource allocation.
▪ Data-Driven Insights: Designed research instruments for comprehensive data collection & analysis.
▪ Stakeholder Engagement: Delivered presentations communicating findings & recommendations for client satisfaction.
▪ Team Development & Mentorship: Mentored management, fostering leadership & succession planning.

Key Achievements:
▪ Enhanced resource allocation, reducing project costs & cycle times while increasing efficiency.
▪ Implemented quality assurance programs for better project deliverables & client satisfaction.

Profitability & Financial Management:
▪ Drove profit and net revenue by managing the income statement and enhancing financial performance.
▪ Collaborated with retailers to refine pricing and promotions, increasing revenue through improved visibility.

Product Strategy & Lifecycle Management:
▪ Developed product strategies to optimise pricing and mix for better market penetration.
▪ Partnered with retailers for tailored offerings and improved product placement.

Cross-Functional Collaboration:
▪ Managed product lifecycle with HQ teams, ensuring alignment and delivering innovations.

Market Analysis & Competitive Intelligence:
▪ Conducted market research and competitor analysis to guide strategic decisions.

Customer Management:
▪ Built strong relationships with customer channels, driving joint planning initiatives.

Key Achievements:
▪ Implemented pricing strategies that boosted revenue and established partnerships for enhanced visibility.

Data Analysis & Strategic Insights: Provided recommendations to executives through data analysis, driving transformative initiatives & improved performance.
▪ Business Performance Analysis: Identified key drivers for optimisation, enhancing efficiency & profitability.
▪ Risk Analysis & Mitigation: Conducted proactive risk analysis, enabling timely mitigation strategies.
▪ KPI Performance Gap Analysis: Identified performance gaps, driving initiatives for operational effectiveness.
▪ SOP Development: Established procedures to ensure consistency & efficiency.
▪ Operational Oversight & Compliance: Maintained compliance & led continuous improvement initiatives.
▪ Workflow Coordination: Managed workflows & built stakeholder relationships for exceptional service delivery.

Key Achievements:
▪ Developed an analytics dashboard for enhancing decision-making.
▪ Initiated process improvements, reducing resolution times.
▪ Analyzed customer journeys to identify pain points & improve experiences.

Integrated Planning & Revenue Management: Led commercial planning & Revenue Growth Management for Sub-Saharan Africa, driving market expansion.
▪ Product Strategy: Developed pricing & promotional mandates, optimising strategies for increased profitability.
▪ Project Management: Managed cross-functional projects to enhance operational excellence.
▪ Shopper Insights: Directed initiatives with retailers to optimise product placement & marketing strategies, boosting consumer engagement.
▪ Market Analysis: Conducted research on market trends, informing strategic decision-making.
▪ Campaign Oversight: Led Go-To-Market campaigns, collaborating with marketing agencies for innovative strategies.

Key Achievements:
▪ Enhanced sales forecasting models for improved inventory management.
▪ Developed customer segmentation models for targeted marketing.
▪ Implemented dynamic pricing strategies, increasing overall profitability.
▪ Analysed promotional performance to improve ROI on marketing spend.

Value Chain Management: To meet budget volume, Net Invoiced Sales, & Profit Before Income Tax, consistently exceeding financial targets.
▪ Promotional Strategy: Implemented shopper promotions & point-of-purchase activities with retailers, enhancing brand visibility & driving sales.
▪ Channel Strategy: Developed strategies for Retailers, Wholesalers & Digital Partners in the chocolate confectionery category, increasing market penetration & revenue.
▪ Market Insights: Conducted research on market trends & competitors, providing insights that informed strategic decisions.
▪ Marketing Campaigns: Oversaw Go-To-Market campaigns, collaborating with agencies to develop innovative strategies.

Key Achievements:
▪ Increased customer retention rates with targeted campaigns based on behaviour analytics.
▪ Launched a loyalty program that enhanced customer lifetime value through better rewards.
▪ Executed Go-to-Market strategies for new products, achieving higher adoption & exceeding sales targets.

Category Management Strategy: Successfully executed strategies aligning with business objectives & maximising performance.
Category Strategy & Product Assortment Optimisation: Created strategies, optimising product assortment, pricing & promotional initiatives.
Planogram Development & Merchandising Standards: Optimised product visibility, resulting in increased sales & customer satisfaction.
Consumer Insights & Competitive Analysis: Conducted research & applied insights to inform decisions ensuring alignment with preferences & market dynamics.

Key Achievements:
Provided strategic advice on Category Flows, optimising space to drive sales growth.
Revamped the product portfolio, improving profitability.
Negotiated partnerships, achieving cost savings & enhancing supply chain efficiency.
Utilised market analytics to identify trends, driving strategic decisions that increased sales.
Led cross-functional teams in category strategies, significantly reducing time-to-market for new products.

Campaign Planning & Financial Management: Spearheaded campaign planning initiatives, developed and managed marketing plans for high-impact campaigns,& conducted trend analysis to optimise strategy and drive results.

Inventory Management & Risk Mitigation: Accountable for excess inventory management, overseeing the Excess Planner to ensure efficient movement of inventory, minimising losses & optimising turnover.

Brochure Space Allocation & Optimisation: Enhanced brochure space allocation strategies, implementing improvements to optimise product visibility and drive sales performance.

Key Achievements:
Created a prevention process for excess inventory, reducing it by 70%, leading to cost savings.

Planned and executed Avon’s most successful campaign, setting benchmarks for effectiveness and achieving record-breaking results, boosting market presence and revenue.

Category Analysis & Trend Identification: Processed, interpreted, and analysed category trends, managing Sales Team Scorecards to provide actionable insights that drove informed decision-making.

Competitor Analysis & Market Research: Conducted analysis of competitor activity, identifying market trends and opportunities, and leveraging insights to develop strategies that drove share increases.

Planogram Development & Space Optimisation: Created and implemented planograms that optimised product placement and maximised sales potential, enhancing the shopping experience and customer satisfaction.

Sales Team Coaching & Strategy Development: Researched and applied insights to devise strategies and coach Sales Teams, driving category growth and profitability.

Key Achievements:
Developed and maintained GTM, category, and product flow strategies, optimising retail space utilisation and product placement efficiency.
Standardised a regional space planning framework.

Sales Administration & Financial Tracking: I successfully managed the sales process, focusing heavily on financial tracking and reporting. I ensured all sales finances were accurately recorded, allowing for transparency and efficiency within the team.

Market Information Analysis & Target Setting: I processed and analyzed market information and trends, providing actionable insights that helped set dynamic sales targets, ultimately improving sales performance.

Promotional Plan Management: I managed promotional plans and analyzed their effectiveness, supporting the sales team in optimizing future strategies. My efforts led to stronger market penetration and improved results across the board.