Functional Skills

Business Planning
Competitive Landscaping
Customer Segmentation
Go-to-market Strategy
Market Research
Pricing Strategy
Product Marketing
Voice of the Customer
Business Intelligence
Customer Experience
Market Intelligence
Strategic Planning

Certifications

CDMPCertified Digital Marketing Professional

Sector Experience

Agriculture
Energy
Industrials
Manufacturing
Telecom

Languages

English
Persian
Big 4 Accounting
Top Consulting Firms

Experience

Trimble Product Management / Strategy
Senior Product Manager
10/2022 - Present
- Product management for GNSS services in agriculture

Self employed Management Consulting
Management Consultant
5/2020 - Present
- Provide services in growth strategy, product marketing, product planning, due diligence, and market research
- Current and past clients include Deloitte Consulting, Private Equity Companies as well as a market intelligence platform active in power generation, transmission, and distribution

Bekaert Corporation Product Management / Strategy
North America Strategic Marketing Manager (Agriculture)
9/2019 - 4/2020
- Led strategic marketing and product management
- Owned full cycle of strategic initiatives and influenced stakeholders in cross-functional teams
- Responsible for portfolio strategy including but not limited to product planning, positioning, pricing, VOC process
- Market analysis, competitive intelligence, resulting in the selection of joint venture partner and negotiation

Bekaert Corporation Product Management / Strategy
North America Strategic Marketing Manager & Global Coordinator (Telecom and Power Utilities)
11/2016 - 8/2019
- Influenced and aligned cross-functional stakeholders in product management and strategic marketing
- Provided strategic direction for 3 cross-functional teams to achieve revenue growth
- Managed full cycle of product management for overhead conductors, pricing, positioning, etc
- Prepared competitive analysis and market trend update for products, mapping the value chain, and VOC
- Crafted the segment global strategy with regional executives and drove corporate initiatives

Scottmadden Inc and independent Management Consulting
Strategy Consultant
9/2014 - 1/2016
- Advised revenue department of major power utility on new multi-year rate plan & prepared draft testimony
- Assessed and created customer service strategy and product roadmap for USA grid operator
- Conducted personnel workload assessment for major utility while undergoing large grid investments
- Prepared proposals for projects in renewable energy as part of business development efforts
- Counseled defense contractor on business development, regulatory and financial accounting

German Development Cooperation (GIZ) Management Consulting
Project Manager
2/2014 - 1/2015
- Drove full cycle of project planning, start-up, and execution of consulting contracts
- Led the business intelligence including market research, segmentation, and competitive analysis, and created long term strategy
- Created pipeline for $15M of projects by managing technical proposals and customer need assessment
- Negotiated close of $6M project while working closely with global offices

Ministry of Mines and Petroleum Marketing
Investment Promotion Director
2/2011 - 8/2012
- Established the new marketing department within the Ministry, hired and trained six direct reports
- Led business plan development and global marketing efforts to attract foreign direct investment to Afghanistan’s rich mineral resources.
- Gathered VOC and competitive analysis using methods such as focus groups, and developed strategy and positioning to promote the country as the top potential for doing business
- Created collateral packages for investors with cross-functional teams

Deloitte Management Consulting
Senior Advisor & Deputy Team Leader
11/2008 - 1/2011
- Delivered technical assistance and training in strategic planning and execution, policy, and process improvement
- Coordinated business operations of over 50 consultants with clients while reporting to project sponsor and Deloitte Executives on progress
- Example: Full due diligence for a telecom company
- Example: Managed advisory team, contributed to revision and public consultation of energy law

Monitor Clippers Management Consulting
Manufacturing, Strategy, and Investment Analysis
10/2003 - 10/2008
Other roles in Manufacturing, Strategy, and Investment Analysis in multiple countries and with multiple companies, Monitor was one of the clients and mentioned as an employer so the system would allow submission of experience