Various marketing consulting engagements for small to mid-sized businesses
• Identified for one of the US's largest Tree Care Service Providers gaps in their customer acquisition marketing funnel, provided key recommendations to fix marketing capability gaps as well as to improve digital marketing ad spend for 20% efficiency
• Created new brand and GTM strategy for a mid-sized technology firm; developed their new lead generation funnel tactics and materials to improve and increase lead generation efforts Key achievements:
• Improved Home Services company marketing budget efficiency by 20%
• Improved Technology company upper funnel lead generation by 40%

Brand, product and innovation management- from strategy to commercialization and execution
• Redefined the digital marketing strategy, channels and campaigns including launching Chickapea on TikTok, Instacart US and Canada that allowed for improved digital spend, increased DTC sales as well as increased digital presence
• Oversaw and worked with several agency vendors to develop end-to-end launch campaign for Chickapea Ready to Make meals, this campaign leveraged a wide marketing mix including digital, social, SEO, ads, influencers, in-store grocery media and PR
Key achievements:
• Increased marketing impressions by 100% 2022 to 2023 and improved marketing ROI by 35%
• Exceeded sales targets and sell-in of the new Ready to Make meal innovation

Acquisition, brand, product and partner marketing at a fast-paced SAAS company
• Positioned and launched the new product platform in the Salesforce market, doubling Omatic's TAM
• As head of Omatic partnerships, developed the partner product proposition for Salesforce, negotiated its partnership contract and successfully executed Omatic's new partnership to help increase lead generation of Omatic's new product platform
• Established a new lead generation strategy and tactics to improve lead generation efforts the helped
increase marketing attributed leads while also improving team efficiency Key achievements:
• Innovation and lead generation efforts helped to drive +56% YOY annual recurring revenue growth
• New marketing processes and funnel efforts generated 40% improved conversion MQL to SQL

Portfolio, Brand & Product Strategy, GTM for a top cannabis CPG company
• Built Auxly's brand portfolio (product innovation + brand positioning) and GTM; each brand embodied key attributes and insights to match consumer segmentation, consumer attitudes and usage patterns Key achievements:
• Launched first ever multi-branded portfolio into market
• Exceeded first year sales target in every product category

Whitespace innovation of product and new marketing campaigns for a global CPG company
• Worked with agencies and stakeholders to develop new, innovative campaigns for product launches and brand refreshes including the relaunch of French's Mustard in US, McCormick + Tasty Partnership
Key achievements:
• Launched established brands French's & Frank's Red Hot into new categories for expanded brand reach, increased revenue streams

Sr Product Manager, Club House Brands

Sr Brand Manager, North American Chocolate Portfolio (US & Canada)
Brand Manager
Associate Brand Manager

Assistant Brand Manager of Pizza Category, Foodservice and CPG

Account Director at an integrated advertising firm
Client lead for: Disney, Corby Distilleries, Ferrero Canada, Nestle Canada