Functional Skills
Agile Software Development
Brand Strategy
Business Analysis
Communications
Content Strategy
CRM Selection / Implementation
Customer Experience
Data Management
Data Visualization / Reports
Growth Strategy
Organizational Culture
Project Management
Voice of the Customer
Operational Transformation
Software Skills
Adobe Creative Cloud
Airtable
Asana
Data visualization
Fullstory
Google Analytics
Google Sheets
Google Tag manager
Jira
Salesforce
Wrike
SMS
Sector Experience
Consumer Goods
Healthcare
Life Sciences & Pharma
Social & Public Sector
Technology
Languages
English
Spanish
Notable Clients
Walmart
Fortune 500
Experience
Walmart
Media & Communications
Project Manager - Patient Communications
7/2023 - 5/2024
- Advanced communications for Walmart Health and Virtual Care business lines by serving as a subject matter expert in SMS and Email communications strategies
- Supported Director of Health and Wellness Messaging by leading content strategy for over 150 message types, reporting on message performance, and overseeing TCPA compliance with legal and privacy teams
- Leveraged waterfall and agile project management approaches to roll out message reduction initiatives that enhanced patient messaging experience; removed duplicative communications across multiple channels of communication; streamlined dynamic inserts, personalizations, message triggers; and optimized delivery
- Liaised with over 100 colleagues across business, tech, operations, and product, as well as external communications vendors, and medical software vendors to keep quarterly projects on track
- Participated in Planning Interval sprints for over 36 new messaging products
- Compiled and presented weekly analysis for SLT
- Supported Director of Health and Wellness Messaging by leading content strategy for over 150 message types, reporting on message performance, and overseeing TCPA compliance with legal and privacy teams
- Leveraged waterfall and agile project management approaches to roll out message reduction initiatives that enhanced patient messaging experience; removed duplicative communications across multiple channels of communication; streamlined dynamic inserts, personalizations, message triggers; and optimized delivery
- Liaised with over 100 colleagues across business, tech, operations, and product, as well as external communications vendors, and medical software vendors to keep quarterly projects on track
- Participated in Planning Interval sprints for over 36 new messaging products
- Compiled and presented weekly analysis for SLT
PDI
Customer Service
Head of Customer Success
3/2022 - 9/2022
Served on senior leadership team to manage a team of 8 across Sales, Client Success, Support, and Marketing departments, overseeing 1500 Democratic political clients using PDI products for data, outreach, and fundraising
Acted as point-person for advising enterprise clients in campaign data management and relational organizing programs, including the DCCC, and California, Colorado, Michigan, Pennsylvania, Rhode Island, and Texas Democratic Parties
Established and implemented processes for business and product development, as well as sales to client support handoff, including creating and leading CRM management, mitigating bug resolution, and overseeing ticketed support
Operationalized team structure to outline roles, goals, and responsibilities to maximize client loyalty, create consistent client experiences with PDI products, and opportunities for national scale
Acted as point-person for advising enterprise clients in campaign data management and relational organizing programs, including the DCCC, and California, Colorado, Michigan, Pennsylvania, Rhode Island, and Texas Democratic Parties
Established and implemented processes for business and product development, as well as sales to client support handoff, including creating and leading CRM management, mitigating bug resolution, and overseeing ticketed support
Operationalized team structure to outline roles, goals, and responsibilities to maximize client loyalty, create consistent client experiences with PDI products, and opportunities for national scale
Thoughtium
Management Consulting
Senior Management Consultant
5/2021 - 3/2022
Owned relationship management for Thoughtium’s largest healthcare client, and developed, implemented, and trained 1200 customers on a virtual learning software as part of global company-wide digital refresh
Co-facilitated an Accelerator program, leading health and wellness clients across 18 companies in workshops, coaching, and self-study for Learning and Development, Strategic Planning, and Leadership Development
Pursued business development and sales opportunities for clients in health tech, marketing, and B2B SaaS
Supported CEO and VP of Learning and Development to build Learning & Development programs and rollout plans for Fortune 100 clients
Co-facilitated an Accelerator program, leading health and wellness clients across 18 companies in workshops, coaching, and self-study for Learning and Development, Strategic Planning, and Leadership Development
Pursued business development and sales opportunities for clients in health tech, marketing, and B2B SaaS
Supported CEO and VP of Learning and Development to build Learning & Development programs and rollout plans for Fortune 100 clients
Impactive (Formerly Outvote)
Operations
COO
2/2020 - 12/2020
Led employee growth from 2 to 35, while managing product and client success for Biden-Harris 2020, Planned Parenthood, Michelle Obama’s When We All Vote, and 900+ other electoral campaigns and advocacy organizations; Supervised a team of 14 across Sales, Client Solutions, Marketing and Business Development, while liaising with Product and Engineering teams to align goals, deadlines, and communications; Increased company annual net revenue by 250%
Impactive (Formerly Outvote)
Media & Communications
CMO
2/2019 - 1/2020
Accelerated Outvote user growth from 25,000 to 350,000 by creating marketing communications strategy, leveraging industry partnerships, creating client and volunteer training materials, and emphasizing product accessibility;Managed four direct marketing reports, as well as a press agency team, who were responsible for centralizing brand communications about Outvote, and generating 50+ articles in national publications;Powered over 200M texts as part of the largest national voter outreach program
The Public Theater
Media & Communications
Head of Digital Marketing
1/2016 - 6/2018
Led digital communications team, and executed marketing campaigns for over 30 Public Theater productions, 8 Free Shakespeare in the Park productions, Hamilton, and 3 seasons of 800+ shows at Joe’s Pub, and more than 60 free programs and special events
Grew the company’s digital audience by over 300% in two years, contributing to $10M+ in membership revenue
Created and managed over 20 digital content partnerships
Grew the company’s digital audience by over 300% in two years, contributing to $10M+ in membership revenue
Created and managed over 20 digital content partnerships
Percolate
Customer Service
Client Success Manager
4/2014 - 4/2015
Managed client relations for Unilever, Percolate’s biggest partner, in Europe, Middle East, Africa, Asia and Australia markets
Supported 52 Unilever portfolios, speaking with over 100 clients twice a month to ensure teams are up to date with product releases, and are optimizing use of the software for digital brand strategy
Exercised and optimized internal processes around interdepartmental communications, CRM management, and reporting
Set up all digital marketing assets, including content calendars, approvals workflows, brand customization features, tracking parameters, and analytics dashboards for enterprise clients such as MasterCard, Cigna, Michelin, Bose, Mars, White Wave, and Madison Square Garden
Supported VP of Business Operations with business intelligence insights, product requests, and client expansion opportunities
Supported 52 Unilever portfolios, speaking with over 100 clients twice a month to ensure teams are up to date with product releases, and are optimizing use of the software for digital brand strategy
Exercised and optimized internal processes around interdepartmental communications, CRM management, and reporting
Set up all digital marketing assets, including content calendars, approvals workflows, brand customization features, tracking parameters, and analytics dashboards for enterprise clients such as MasterCard, Cigna, Michelin, Bose, Mars, White Wave, and Madison Square Garden
Supported VP of Business Operations with business intelligence insights, product requests, and client expansion opportunities
Ogilvy
Marketing
Search Marketing Planner
4/2013 - 4/2014
Executed search engine marketing for two leading online universities using Google AdWords, Bing Ads and MSN
Monitored $25M annual budget and calculated daily budget pacing statistics for Ogilvy SEM team and for client reports
Implemented routine experiments and analysis measuring performance of over 200 original pieces of ad copy
Participated in weekly phone conferences and Quarterly Board Review presentations; built storyboards, dashboards and creative pitches for new business solicitations
Monitored $25M annual budget and calculated daily budget pacing statistics for Ogilvy SEM team and for client reports
Implemented routine experiments and analysis measuring performance of over 200 original pieces of ad copy
Participated in weekly phone conferences and Quarterly Board Review presentations; built storyboards, dashboards and creative pitches for new business solicitations
Joey Parnes Productions
Operations
Business Operations Assistant
1/2012 - 4/2013
Assisted Broadway producers with production finances, investments, payroll, advance ticket sales, and administrative expense reconciliation for
Maintained artist, agent, legal and strategic partnerships for producers, investors and company managers of 3 running Broadway productions, over a dozen legacy Broadway and touring productions, and several award shows
Balanced daily gross reports, operating expenses and contracts for two running Broadway shows, and six developing projects
Led office management, scheduling meetings, phone conferences and travel; coordinated mass digital and paper communications with Broadway League Tony voters, ticketing organization
Maintained artist, agent, legal and strategic partnerships for producers, investors and company managers of 3 running Broadway productions, over a dozen legacy Broadway and touring productions, and several award shows
Balanced daily gross reports, operating expenses and contracts for two running Broadway shows, and six developing projects
Led office management, scheduling meetings, phone conferences and travel; coordinated mass digital and paper communications with Broadway League Tony voters, ticketing organization