Functional Skills
Marketing Operations
Business Development
Data Analysis
Marketing Automation
Revenue Growth
Strategic Planning
Content Marketing
Operations Management
Collateral Development
Digital Marketing / Advertising
Data Modeling
Sales and Operations Planning (S&OP)
Enterprise Content Management
Business Analysis
User Experience Design (UX)
Software Skills
Hubspot
Adobe Photoshop
Adobe Premier Pro
Trello
Adobe Marketing Cloud
Salesforce Sales Cloud
Salesforce Marketing Cloud
Sector Experience
Business Services
Media & Entertainment
Social & Public Sector
Notable Clients
Chick-Fil-A
Delta Air Lines
Google
Experience
Vensure Employer Solutions
Marketing
Client Growth Specialist
9/2023 - 7/2024
• Lead marketing operations, campaign strategy and optimization for Customer Growth programs and initiatives.
• Implement and optimize marketing automation workflows, resulting in a 47% increase in lead-to customer conversion rate.
• Provide input and expertise to drive efficacy of marketing activities (content development and optimization, advertising, etc.)
• Implement and optimize marketing automation workflows, resulting in a 47% increase in lead-to customer conversion rate.
• Provide input and expertise to drive efficacy of marketing activities (content development and optimization, advertising, etc.)
CS Enterprises (Freelance)
Marketing
Marketing Director and Brand Strategist
1/2017 - 9/2023
• Led the development of visual messages from conceptualization to finalization of marketing and business development collaterals such as infographics, social media copy, email campaigns, and other digital marketing copy.
• Drove account and revenue growth via both Lead Generation and Ecommerce response channels, while achieving acquisition cost targets; Led digital media and user experience teams responsible for all digital paid media channels, website optimization, campaign management and CRM.
• Managed concept and story development initiatives that bridged the gap between brand's goal and target audience, resulting in increased brand awareness and visibility.
• Performed A/B test targeting, content, copy and creative among other strategies to continually improve performance and ROAS.
• Drove account and revenue growth via both Lead Generation and Ecommerce response channels, while achieving acquisition cost targets; Led digital media and user experience teams responsible for all digital paid media channels, website optimization, campaign management and CRM.
• Managed concept and story development initiatives that bridged the gap between brand's goal and target audience, resulting in increased brand awareness and visibility.
• Performed A/B test targeting, content, copy and creative among other strategies to continually improve performance and ROAS.
Merchants Bank of Indiana
Marketing
Content Strategist
9/2022 - 3/2023
• Implemented the digital marketing strategy for online direct-to-consumer bank; managed team responsible for online marketing campaigns including cross-sell website and email marketing, search engine marketing, online display and affiliate programs increasing online account volume within the fiscal year.
• Developed and managed the comprehensive social media marketing strategy for all Merchant Bank of Indiana locations and Merchant Capital headquarters.
• Designed, developed, and maintained the company's website content management system and enhanced the search engine optimization strategy resulting in increased website traffic.
• Developed and managed the comprehensive social media marketing strategy for all Merchant Bank of Indiana locations and Merchant Capital headquarters.
• Designed, developed, and maintained the company's website content management system and enhanced the search engine optimization strategy resulting in increased website traffic.
Chick-fil-A
Corporate Strategy & Development
Director of Sales & Brand Growth
2/2019 - 8/2022
• Spearheaded strategic initiatives to drive overall growth and efficiency in the Enterprise business, including new deal opportunity analysis, pricing analysis, and risk optimization.
• Created high-impact messaging for all marketing media, contributing to increases in catering revenue and market share of over 30%.
• Directed development of interactive, direct marketing, media, creative, sales promotion and PR strategies.
• Created high-impact messaging for all marketing media, contributing to increases in catering revenue and market share of over 30%.
• Directed development of interactive, direct marketing, media, creative, sales promotion and PR strategies.