Responsible for developing creative intimate and loungewear designs aligned with business objectives. In charge of executing trend research for each new season and conception of new silos based on intimate apparel trends. Sketch/ CAD new silos on AI, with use of Photoshop. Meet and present new collection to sales team and private label buyers. Managed communication with production team and sampling, as well as approving fabrics, trims and fit once samples have been fitted.

Created new silhouettes/ flat sketches for each season based on inspiration for women's swimwear, as well as sales data. Execute trend research for each new season & presentation. Prepared new collections for tradeshows & merch meetings. Created and approved fabric (solids)/prints lab dips and strike offs, and trims. Kept track of new, current, & past designs on the PLM system Attend and assist at garment fittings.

Managing design process from conception through to final styling.
Conducting market research to identify new trends and design inspiration.
Creating production sketches for development packages.
Reviewing product for style and fit during presentation.
Communicated with domestic and international vendors for trims, fabrics, labels, etc.

Worked with the CEO to create designs and illustrations for a new bridal collection.
Conducted market research to identify new trends, trims, sewing techniques, and design inspiration.
Responsible for creating tech packs for patterning and production.

Initiated AI and excel tech packs, CAD design and trend boards. Executed trend research for each new season & presentation, while conceptualizing new designs based on inspiration for women, girls, and infant trends and sales data. Facilitated communication with the sales and product team for samples and product development. Assisted with garment developing stages (sampling, fittings, hand offs etc.)

Under the mentorship of MICHI, AG JEANS, VINCE, and B.AKERLUND, engaged in designing and illustrating for fashion shows, overseeing model fittings, and managing all facets of the design process.

Led visual merchandising, styling, and creative direction initiatives, ensuring captivating store displays and windows. Contributed to the aesthetic appeal and freshness of the store by incorporating trending merchandise and adjusting layouts to optimize branding, sensory experiences, and product presentation.
Collaborated closely with the Merchandising Director and store leads to conceptualize and execute new visual displays, ensuring alignment with brand standards and objectives.

Oversee the development process of brands / independent designers and consult accordingly.
Create hand-drawn and/ or CAD digital sketches. Source fabrics, trim, labeling, branding, and embellishment.

Collaborated with the Merchandising Director on the development of new seasonal collections and styling, ensuring alignment with brand vision. Curated visually captivating outfits for seasonal campaigns, personal clients, and store displays. Stayed ahead of fashion trends, adeptly matching styles to individual body types and personal aesthetics. Diligently updated store appearances through feedback integration and market research, fostering collaboration with colleagues to achieve a cohesive vision.