Sector Experience

Automotive
Business Services
Life Sciences & Pharma
Retail
Technology

Languages

English

Experience

Chinatown Bureau Management Consulting
CEO
1/2017 - Present
As the CEO / Lead Consultant of Chinatown Bureau, a consumer experience consultancy and acceleration studio, I performed as lead consultant, tackling projects independently or pulling together the right resources for the project. Working on a client portfolio of Novartis, Ford, Tempur Sealy and McDonald’s to name a few, I’ve had the opportunity to lead in many different roles from Lead Strategist to Program / Business Lead to CX Strategist to Researcher.
Hudson Rouge, WPP Marketing
SVP, Global Digital Lead
8/2012 - 1/2017
As Global Head of Digital, lead the development and funding for multiple business units to support the evolution of the Lincoln brand - including a Digital Innovation Studio, a Brand Publishing Lab and a Customer Experience and Platform team to capitalize on the transformation and disruption happening in the industry. Built and lead a diverse team of 250 globally across the US, China, Canada and Mexico.
VMLY&R, WPP Start-Up
VP, Innovation & Emerging Media
7/2009 - 4/2011
Developed and lead Global Innovation and Emerging Media Lab for Colgate-Palmolive, Hill’s Pet Nutrition, Tom’s of Maine, and HERSHEY’S. Created Global Centers of Excellence in Social and Mobile for the agency. Collaborated with account, creative, and client teams to produce integrated and effective emerging media campaigns. Built calendars, content, and campaigns to ensure integration with traditional marketing initiatives and consistent engagement on the various social platforms.
Miser AD Management Consulting
President
8/2003 - 4/2009
Established a Management Consulting practice for Small to Medium sized businesses get to the next level. Using new and emerging technologies and platforms, helped businesses and CEOs create new business value propositions and markets.