Functional Skills
Inventory Management
Product Innovation
Leadership Development
Sales and Operations Planning (S&OP)
Forecasting / Projections
Communications
Marketing Analytics
Innovation Management
Product Data Management
Product Strategy
Product Development
Production Planning
Retail Management
Sales Strategy
E-commerce Implementation
Software Skills
MicroStrategy
Microsoft Excel
Microsoft PowerPoint
Cognos Analytics
Sector Experience
Consumer Goods
Retail
Fortune 500
Experience
Zegna
Corporate Strategy & Development
Director of Corporate Strategy & Wholesale Business Performance
10/2023 - Present
• Lead strategic collaboration of executive team to ensure alignment and achieve brand initiatives. Present findings to CEO
• Support Zegna sales team and Neiman Marcus, Saks buyers on seasonal presentation of product, strategy, and financial targets for omni channel sell-in. Lead seasonal assortment planning by customer and create suggested assortments by channel/consumer to drive year over year adoption rate for the total business
• Develop and execute three-year financial plans, including pricing and seasonal assortment strategies, by account and by market
• Partner with Merchandising regarding sell through performance and competitor performance. Provide insights for future product development and opportunities
• Support Zegna sales team and Neiman Marcus, Saks buyers on seasonal presentation of product, strategy, and financial targets for omni channel sell-in. Lead seasonal assortment planning by customer and create suggested assortments by channel/consumer to drive year over year adoption rate for the total business
• Develop and execute three-year financial plans, including pricing and seasonal assortment strategies, by account and by market
• Partner with Merchandising regarding sell through performance and competitor performance. Provide insights for future product development and opportunities
The Children's Place
Product Management / Strategy
Senior Director of Merchandising (DMM)
9/2016 - 1/2023
• Lead all aspects of brand management, including brand strategy, competitive landscape, product development, pricing models and inventory management of $500M Non-Apparel divisions
• Initiated wholesale agreement with Amazon, TJX and Burlington to drive incremental volume for brand through new points of sale. Partner with buying executives to develop business relationship, convey brand aesthetic and seasonal strategies
• Created PJ Place in 2022 (an Adult Sleep and Lounge destination) within The Children's Place portfolio. Products include Pajamas, Loungewear, Lingerie, Men's Sleep & Separates, and Accessories. Delivered incremental +$15M to date
• Implemented multi-channel celebrity Marketing campaign in partnership with the Creative team featuring the Kardashians & relevant celebrities
• Tripled Sleepwear division sales and outpaced company trend from Increased productivity by +20% on less inventory through strategic overhaul of product offering
• Supervised and mentored team o
• Initiated wholesale agreement with Amazon, TJX and Burlington to drive incremental volume for brand through new points of sale. Partner with buying executives to develop business relationship, convey brand aesthetic and seasonal strategies
• Created PJ Place in 2022 (an Adult Sleep and Lounge destination) within The Children's Place portfolio. Products include Pajamas, Loungewear, Lingerie, Men's Sleep & Separates, and Accessories. Delivered incremental +$15M to date
• Implemented multi-channel celebrity Marketing campaign in partnership with the Creative team featuring the Kardashians & relevant celebrities
• Tripled Sleepwear division sales and outpaced company trend from Increased productivity by +20% on less inventory through strategic overhaul of product offering
• Supervised and mentored team o
Dick's Sporting Goods
Product Management / Strategy
Buyer
5/2015 - 8/2016
• Lead product creation & development of DSG
● Adidas collaboration, consisting of 200 exclusive Apparel & Accessories styles based on consumer insight & competitive landscape
• Delivered a comp sales trend reversal to +10% to LY and exceeding YTD financial plans in sales, margin, and turn
• Received "Buyer of the Quarter" accolade in Q1 2016. Business shift driven by innovative product and distribution strategies
• Partnered with Adidas on a $25M comprehensive brand re-launch campaign by increasing social and digital exposure. Improved in-store experience with new marketing and visual merchandising elements
• Negotiated a new margin agreement with Brand to increase IMU by 500 bpts
● Adidas collaboration, consisting of 200 exclusive Apparel & Accessories styles based on consumer insight & competitive landscape
• Delivered a comp sales trend reversal to +10% to LY and exceeding YTD financial plans in sales, margin, and turn
• Received "Buyer of the Quarter" accolade in Q1 2016. Business shift driven by innovative product and distribution strategies
• Partnered with Adidas on a $25M comprehensive brand re-launch campaign by increasing social and digital exposure. Improved in-store experience with new marketing and visual merchandising elements
• Negotiated a new margin agreement with Brand to increase IMU by 500 bpts
Victoria's Secret
Product Management / Strategy
Merchandising Manager
1/2011 - 5/2015
• Conceptualized and developed Lingerie-adjacent Accessories, fastest growing business for VS Beauty to date, delivering an incremental $50M in its launch year. Targeted opportunities and built roadmaps to increase to $200M by 2016
• Developed assortment line plans for all seasonal newness based on thorough understanding of the customers' attitude, lifestyle, and competitive landscape
• Partner with Design and Sourcing to ensure concepts align with strategic objectives and exceed financial goals
• Drove global strategy of a $500M multi-faceted PINK Beauty brand. Growth to LY exceeded company trend and delivered largest beat to Original Plan in fiscal 2013
• Created and executed growth strategy to drive long term goals of PINK Beauty including new product categories and core re-design (delivering +30% growth to LY in its first season). Presented strategies and results to PINK Apparel executive leadership
• Developed assortment line plans for all seasonal newness based on thorough understanding of the customers' attitude, lifestyle, and competitive landscape
• Partner with Design and Sourcing to ensure concepts align with strategic objectives and exceed financial goals
• Drove global strategy of a $500M multi-faceted PINK Beauty brand. Growth to LY exceeded company trend and delivered largest beat to Original Plan in fiscal 2013
• Created and executed growth strategy to drive long term goals of PINK Beauty including new product categories and core re-design (delivering +30% growth to LY in its first season). Presented strategies and results to PINK Apparel executive leadership
Macy's
Product Management / Strategy
Associate Buyer
9/2007 - 12/2010
• Drove an incremental +$25M sales in 2010 with innovative product categories, promotions, and closeout buys by partnering with wholesalers
• Lead strategy to drive traffic, conversion, revenue retention, and profitability for Macy's Home Division and Weddingchannel.com. Partnered with Marketing to develop online campaigns
• Supported Macy's Omni-channel strategy by creating a seamless and integrated customer experience across .com and brick & mortar
• Lead strategy to drive traffic, conversion, revenue retention, and profitability for Macy's Home Division and Weddingchannel.com. Partnered with Marketing to develop online campaigns
• Supported Macy's Omni-channel strategy by creating a seamless and integrated customer experience across .com and brick & mortar
Urban Outfitters
Product Management / Strategy
Assistant Buyer
1/2006 - 9/2007
Delivered sales growth by developing and curating Home Accessories & Décor based on thorough understanding of Customers' unique tastes
American Eagle Outfitters
Product Management / Strategy
Assistant Merchant
6/2004 - 1/2006
Successfully supported global merchandising strategies of $1B Men's Knits & Graphic Tee division