Functional Skills
Agile Software Development
Content Marketing
CRM Selection / Implementation
Data Management
Digital Care Delivery Model
Digital Marketing / Advertising
Experiential Marketing
Marketing Automation
Marketing Operations
Program Management
Project Management
Sales and Operations Planning (S&OP)
Search Advertising / SEM
Software Skills
Adobe Creative Cloud
Google Analytics
Jira
Microsoft Excel
Microsoft Office
Microsoft Project
Raspberry Pi
Salesforce
Salesforce Marketing Cloud
Salesforce Sales Cloud
Salesforce Service Cloud
Sector Experience
Automotive
Consumer Goods
Healthcare
Retail
Technology
Languages
English
Notable Clients
General Motors
Microsoft
Nestle
Pfizer
Sherwin-Williams
Big 4 Accounting
Top Consulting Firms
Experience
Self-Employed
Marketing
Marketing Consultant
6/2022 - Present
● Providing strategic marketing expertise for a startup venture in the music industry and a podiatry private practice
● Currently in charge of event marketing strategy, branding strategy, web design management, and copy approvals
● Utilizing Adobe Creative Cloud for designing outdoor marketing materials, website assets, and digital media
● Facilitating direction of CRM platform adoption with an emphasis on Salesforce Sales Cloud and Marketing Cloud use
● Currently in charge of event marketing strategy, branding strategy, web design management, and copy approvals
● Utilizing Adobe Creative Cloud for designing outdoor marketing materials, website assets, and digital media
● Facilitating direction of CRM platform adoption with an emphasis on Salesforce Sales Cloud and Marketing Cloud use
KPMG
Management Consulting
Manager, Salesforce Functional Product Specialist
10/2021 - 6/2022
- Primary technical lead and scrum master for KPMG US’s instance of Salesforce Marketing Cloud
- Employ Agile Scrum for all production involving Marketing Cloud. Require use of Gherkin acceptance criteria format.
- Lead admin for Marketing Cloud
- Frequently meet with marketing and business leads to refine stories and align work for each sprint
- Provide sprint reports, retrospective meeting reports to management and team
- Employ Agile Scrum for all production involving Marketing Cloud. Require use of Gherkin acceptance criteria format.
- Lead admin for Marketing Cloud
- Frequently meet with marketing and business leads to refine stories and align work for each sprint
- Provide sprint reports, retrospective meeting reports to management and team
Critical Mass
Marketing
Senior Technical Producer
3/2019 - 10/2019
● Lead technical producer and Scrum master for a medical insurance client’s website redesign and platform migration
● Utilized Agile methods to manage projects with a diverse development, analytics and SEO team spread across the globe
● Worked exclusively with the Adobe Experience Manager platform and the latest suite of analytics tools from Adobe
● Provided direction and details for additional change orders and full SOWs to support the primary project
● Utilized Agile methods to manage projects with a diverse development, analytics and SEO team spread across the globe
● Worked exclusively with the Adobe Experience Manager platform and the latest suite of analytics tools from Adobe
● Provided direction and details for additional change orders and full SOWs to support the primary project
Latcha+Associates
Marketing
Lead Technical Program Manager
10/2018 - 3/2019
● Program Manager for all endeavors involving platform builds and migrations across a multitude of clients
● Supervised digital and technical project managers specializing in platform management
● Reported to CEO and VPs with progression details on programs that were in development
● Participated in strategy, scoping and planning discussions for new business
● Supervised digital and technical project managers specializing in platform management
● Reported to CEO and VPs with progression details on programs that were in development
● Participated in strategy, scoping and planning discussions for new business
Latcha+Associates
Marketing
Senior Project Manager
5/2017 - 10/2018
● Primary technical project manager and product owner for proprietary marketing operations platform
● Responsible for being Scrum product owner for various product migrations, web enhancements, email campaigns
● Tasked with resource management, backlog grooming, task management, and project prioritization
● Frequently collaborated with data services, analytics, marketing intelligence, and campaign operations teams
● Responsible for being Scrum product owner for various product migrations, web enhancements, email campaigns
● Tasked with resource management, backlog grooming, task management, and project prioritization
● Frequently collaborated with data services, analytics, marketing intelligence, and campaign operations teams
DigitasLBi
Marketing
Senior Assoc. Project Manager
3/2016 - 5/2017
● Managed CRM campaigns and web projects for General Motors (OnStar, Buick, GMC)
● Utilized Salesforce Marketing Cloud for email management and marketing automation
● Employed Agile and Waterfall methodologies depending on campaign and project requirements
● Responsible for preparing timelines, allocating resources, and managing backlogs for sprint-based work
● Frequently interfaced with clients to manage expectations and build relationships
● Utilized Salesforce Marketing Cloud for email management and marketing automation
● Employed Agile and Waterfall methodologies depending on campaign and project requirements
● Responsible for preparing timelines, allocating resources, and managing backlogs for sprint-based work
● Frequently interfaced with clients to manage expectations and build relationships
HelloWorld, Inc.
Marketing
Producer (Contract)
8/2015 - 2/2016
● Responsible for managing loyalty programs and promotions for Microsoft and Intuit accounts
● Frequently communicated with clients and stakeholders to fulfill their needs and manage expectations
● Led team members in executing large-scale digital promotions and loyalty projects within tight timelines
● Prepared functional specifications documents, site maps, projects plans, and post-promotion reports for all projects
● Frequently communicated with clients and stakeholders to fulfill their needs and manage expectations
● Led team members in executing large-scale digital promotions and loyalty projects within tight timelines
● Prepared functional specifications documents, site maps, projects plans, and post-promotion reports for all projects
Marcus Thomas LLC
Marketing
Digital Producer
1/2013 - 6/2015
● Successfully produced and managed digital projects for multiple clients
● Prepared expertly detailed statements of work and functional requirements for most projects
● Responsible for team allocation, budget creation, timeline development, and agile project management
● Involved in the strategic positioning of digital ventures and emerging technology
● Participated in new business and client retention endeavors in order to grow and sustain relationships
● Prepared expertly detailed statements of work and functional requirements for most projects
● Responsible for team allocation, budget creation, timeline development, and agile project management
● Involved in the strategic positioning of digital ventures and emerging technology
● Participated in new business and client retention endeavors in order to grow and sustain relationships
ePrize, Inc.
Marketing
Associate Producer
7/2011 - 12/2012
● Provided quality digital promotion solutions for various companies and organizations
● Responsible for both account management and project management; primarily for the Xbox LIVE Rewards program
● Collaborated with multiple team members in various roles to produce exceptional products and deliverables
● Frequently involved in email marketing management, metrics analysis, quality assurance, and community management
● Responsible for both account management and project management; primarily for the Xbox LIVE Rewards program
● Collaborated with multiple team members in various roles to produce exceptional products and deliverables
● Frequently involved in email marketing management, metrics analysis, quality assurance, and community management