Lead business planning, customer development and marketing for an emerging food start-up in the baking category. Launched all-natural food colors, sprinkles and coconut sugar at Whole Foods in 2017; expanding to Northeast chains in 2018.

Marketing and business development consultant for emerging food and beverage brands, including Chopin Vodka, Bare Foods, Food Period, and Birdie. Work includes brand positioning, asset development, business analysis, trade spend planning, retail distribution growth and production planning.

Responsible for business planning and reporting (including Nielsen/IRI data), marketing planning, market size assessment, brand budget and delivery of P&L. Solidified brand positioning and led marketing planning as lead across creative, digital media, social, public relations and promotions. Led all digital marketing initiatives to drive awareness and trial, including partner selection, analytics and DMP for targeting. Ramped up eCommerce business.

Hungry-Man: Responsible for S&OP forecasting and IRI reporting to leadership. Led Brand Plans, including Situation Assessment, Opportunities & Strategies and year-over-year volume bridges. Responsible for delivery of P&L. Launched premium-tier, margin-accretive “Selects” line. Defined “#EatLikeAMan” unique positioning.
Birds Eye: Defined Pinnacle Foods’ “Organic & Naturals” Vision & Market Entry Strategy, and Birds Eye Fruit Innovation Strategy. Commercialized Fruit & Veggie Smoothies.

Launched marketing campaign to introduce P&G’s first mid-tier towel, Bounty Basic, used as a model for mid-tier launches across Household Care. Spearheaded Retailer Customization Team, developing process for 3-month custom SKU delivery. Pioneered “Back to School” Marketing Campaign to drive purchase for school shopping lists, earning incremental events at top 5 customers. Selected as lead member of CEO’s innovation taskforce to overhaul P&G’s 5-7 year-out innovation portfolio.

Led cross-functional team to launch the first organic pizza line in the quick-service restaurant industry for 500 store franchise, resulting in expanded consumer base and 5% sales growth. Designed surveys & focus groups and analyzed consumer purchase intent to launch six new products.

Developed sales plans, merchandising and distribution strategies for sweater category. Forecasted monthly sales and adjusted pricing, markdown and ordering strategies to exceed plan metrics (sales, turn, inventory and margin.)