Functional Skills

Strategic Planning
Business Development
Innovation Management
Market Penetration
Project Management
Service Delivery
Agile Software Development
Market Research
Procurement
Regulatory Compliance
Revenue Growth
Customer Experience
Employee Engagement
Sales and Operations Planning (S&OP)
Operations Management

Certifications

CSMCertified Scrum Master
ChMCChartered Management Consultant

Sector Experience

Business Services
Energy
Financial Services
Life Sciences & Pharma
Technology
Fortune 500
Top Consulting Firms

Experience

Confidential Corporate Strategy & Development
Sabbatical/ Independent Board Advisor
9/2023 - 6/2024
• 6-month advisory contract for PE on Agri-Tech and Clean Energy opportunities. Innovation, ESG & Fintech certifications and preparing data sets & research for doctoral degree (DBA, 2024 intake).

Novo Nordisk Corporate Strategy & Development
Regional Head of Digital Innovation
4/2021 - 9/2023
Developed new revenue growth models, digital innovation unit and transformation capabilities, digital strategy, idea generation to MVPs, digital-health solutions & products. Formed venturing & partnerships ecosystem, innovation studios & startups factories, built and coached innovative teams (12 leaders). Designed digital governance framework, chaired Advisory Board steering Digital Agenda, ESG Initiatives & Investment Portfolio.
• Developed Digital Strategy & Capabilities:
• Formulated and led the implementation of a 3-year digital healthcare strategy and (4) North-Stars.
• Articulated the Treatment-as-a-Service new business model, achieving 20% increase in revenue.
• Mentored a team of 12 leaders into innovation & venture strategy, and stakeholders' management.
• Led strategic partnerships, $60m venturing program, coached 20 early-stage startups incubator.
• Established a network of 5 digital innovation hubs, crafted their operating models, OKRs and KPIs
• Designed digital & i

Cartouna Digital Marketplace Corporate Strategy & Development
Board Advisor/ Venture Builder
1/2020 - 4/2021
Advised the board of Cartouna, Egypt based wholesale platform on strategic roadmap, funding, and growth:
• Led navigating early-stage challenges, regulatory compliance, and market entry strategies during seeding stage, reducing risk by 35% and extend its financial runway by 40%.
• Guided the development of a scalable business model, product-market fit and revenue generation strategies, allowing for future funding rounds and a 25% growth in customer base.

IBM Management Consulting
Digital Strategy & Transformation Practice Leader
9/2017 - 1/2020
Consulting Partner, leading Ai enabled transformation practice development, market penetration strategies,
● Level client relationships, business development, and solutioning. Fostered strong stakeholders' relationships, identifying, and addressing complex challenges with tailored solutions, leading a diverse team, and P&L.
• Developed industry-specific business offerings (Public, Life Sciences, Financial Services & Consumer Goods), enhancing IBM's market presence, and leading to a 25% increase in new client wins.
• Developed and executed practice development plan, managed $60m P&L, built & coached a team of 21 consultants, program managers and solution architects, resulting in a 30% revenue growth YoY.
• Overachieved deals signing targets, driving a pipeline of $200M, multi-year contracts for Emirates NBD, Unilever, HSBC, ARAMCO, Saudi Ministry of Interior, Sanofi Pharma, Du Telecom, and Etihad Airline.
• Led BPO & Shared Services projects (HR, Finance and IT), delivery excellenc

Coca-Cola Corporate Strategy & Development
Strategic Transformation Director
10/2014 - 9/2017
Led a comprehensive strategic transformation program, seconded by IBM to Coca-Cola, reimagining the business model, stratgeic foresight and conducting in-depth market research, and aligning the company's offerings with evolving consumer expectations that resulted in significant growth & operational enhancements.
• Developed the business model transformation strategy, conducted research and userjourney analysis, resulting in shifting from fizzy drinks to still and coffee beverages, 25% revenue growth in 2 years.
• Directed the acquisition and integration of Costa Coffee Shops, expanding Coca-Cola's market presence and contributing to a 30% increase in coffee segment revenue within the first year.
• Overhauled supply chain operations to support the new business model and product offerings, enhancing efficiency by 20% and reducing operational costs by 15% over 18 months.

IBM Product Management / Strategy
Innovation Studio Leader
10/2014 - 4/2016
Designed and directed iX Digital Experience Innovation Lab, a dedicated EMEA Client Innovation and Experience new service line, and fostered a culture of creativity, human-centric design, and technological advancement, leading a team of 9 design and innovation consultants with $7m anchored budget:
• Led cross-functional teams in agile and lean methodologies to accelerate digital product development cycles (Product-Market-Fit, MVP development, UAT and Launch) reducing time-to-market by 30%.
• Cultivated a thriving innovation ecosystem by hosting innovation challenges, hackathons, and startups accelerators and incubators, attracting over 500 participants and fostering a network of innovators.
• Established and nurtured strategic partnerships with technology providers and health-tech companies.

IBM Product Management / Strategy
Client Solutions Executive
6/2010 - 10/2014
Professional Services Leader of multi-year digital transformation, BPO and shared services business development and client engagements, driving significant operational efficiencies. Achieved new signings of circa $200m TCV of process transformation and technology rollouts for Procurement, Finance, HR, IT Services.

IBM Management Consulting
Services Delivery Lead (MEA)
9/2007 - 6/2010
Architected and led professional services and shared services center in Johannesburg, slashing operational costs by 30% and enhancing service delivery by leveraging local expertise and streamlining processes.

IBM Management Consulting
Digital Strategy Consultant
4/2004 - 9/2007
Digital Strategy for Public sector.

IBM Management Consulting
Senior Digital Strategy Consultant
4/2004 - 9/2007
Digital Strategy for Public sector.