I help ambitious companies develop go-to-market strategies, grow revenue and improve profitability through cutting-edge strategic solutions. I then develop systems and processes to execute that strategy repeatedly and flawlessly. So that the leaders of the organization can focus on building the business instead of the day-to-day operations. Client examples below:

• Developed a global go-to-market pricing strategy to attract new customers and bring in customers from competitors while maintaining profitability. Pricing strategy segmented to address key markets.

• Developed go-to-market strategy for Digital Aged Care Service Start-Up to help launch this service into the market, resulting in exceeding client’s customer acquisition targets by 41%

• Developed revenue growth strategy matching key clients with appropriate products and services to grow client ad spend, resulting in the highest incremental revenue (27% growth) across all global sectors.
• Developed partnership strategy to grow sales in underserved market by 17%. Identified and drove engagement with key partners to sell company products to markets that the company was currently underperforming in.
• Proposed and implemented a new client engagement model reducing service delivery time from 10+ months to under 6 months; required significant cross-functional leadership alignment for implementation.
• Revamped Data Science products as a premium offering (with new product recommendations) to Google's most valued customers resulting in customer demand growing by 114%.
• Led team of 3 cross-functional ICs to develop a customer-facing tool enabling clients to directly reach Google agents, bypassing Sales teams, delivering an efficiency of ~40 FTE.

• Handpicked to work for the CEO to diagnose the underperformance of the $30Bn+ grocery business.
• Identified 11 root causes behind company underperformance (e.g. poor customer & product range fit) resulting in the launch of one of the largest corporate turn-around programs in Australian history.
• Defined addressable market and market trends to identify over $1Bn of opportunity.
• Leveraged findings to develop 1 and 3 year company strategy and communicated to CEO and Board. CEO indicated this to be the best strategy development carried out in the company so far.
• Led team of 8 specialists from multiple disciplines to build online Express Delivery concept from ground up. Concept to roll-out in 5 months, reaching over 1Mn deliveries in the first year (double the target of 500k).
• Conducted due diligence on hardware business to develop strategic options for the Woolworths Board on how to proceed with the struggling $1Bn+ hardware business.

Large Public Sector / Healthcare Client
• Led analysis to identify efficiencies leading to operational cost reductions of up to 15%.
• Designed and supported implementation of a new patient care system serving over 1 million customers. New support system is 30% more efficient than the previous system.
Large Australian Telecommunications Company
• Identified $10+ million in cost savings within the supply chain of organization by reducing excess inventory, reducing both storage and maintenance costs.
• Generated sales growth opportunities by identifying key clients for mutually beneficial partnerships.