To attract prospective customers to Nuvita.com, I developed and refined the site’s SEO strategy. SEM was also used to attract prospects and I optimized a Google AdWords program including both display and re-marketing tactics. To attract members to Nuvita’s programs, I developed programs that utilized mobile marketing, text messaging, email and video marketing, and account specific micro sites.

As a client leader I was responsible for winning new business and servicing large operating companies including Electronic Arts, MSC Industrial Supply, and Marcal Paper. Representative projects I was responsible for with these clients included business plan formation on a wearable technology, partnership development and assessment, private brand strategic planning, brand management best practices, statistical forecasting model creation, and business process improvement.

As the head of marketing for the Americas region, I led a team of marketers including product segment managers, event marketing, and field marketing. My team was responsible for B2B and B2C solutions in a range of sales channels including retail (sporting goods and mass merchants), health clubs, K-12 schools, universities, and medical offices. I implemented global and domestic partnerships with Adidas, Intel, Lifetime Fitness, Bally’s, PE4Life, University of Northern Iowa, and AAFP.

P/L responsibility for $120 million breakfast syrups category. Turned around sales trends for Log Cabin and Mrs. Butterworth's brands. Led sales team through retail distribution drive, account specific marketing and new product launches. Regained distribution at Sam's and Costco resulting in incremental sales of $5M. Redesign of primary packaging, labels and formulas. Developed new TV advertising, new in-store promotions to drive consumption.

I was brought in by the CEO to help transform the customer base, launch direct to consumer businesses, and increase the firm’s consumer marketing capability. I was responsible for launching Boyds into direct to consumer channels including the company’s first ever consumer catalog and eCommerce business. I had oversight of every function of the business launch including creative development of the catalog, web site creation, product merchandising and design, call center training & implementation