• Provide data and analytics leadership to F1000 clients to alleviate specific business challenges related to scale, data complexity, and the use of AI.
• Build client-specific roadmaps to address data needs and implement analytics solutions, including Machine Learning decisioning, Generative AI, Customer Profiles, and Customer Segments.
• Conduct research and create competitive assessments based on analytics capabilities. Develop and place clients on analytics capabilities grid relative to competitors.
• Author whitepapers, decks, and internal presentations for clients to drive change internally
• Mentor jr analysts in writing, research, and roadmap development

• Lead three teams for Customer business unit: Demand Gen, Marketing Operations, Marketing Analytics
• Developed tech and data management strategy that resulted in a repeatable $0 CoCA marketing channel
• Streamlined data and tech footprint to create 360 customer profiles with real-time propensity modeling
• Post-acquisition work with HPE to train their team on Pachyderm's data-driven competitive advantages

• Pioneered Advanced Analytics practice area with key client use cases, built and managed a team of analysts to provide focused consulting in multi-system automation and decisioning.
• Provide revenue operations leadership to F500 clients, supporting global and regional sales/marketing teams in US, CAN, AUS, JPN, UK, and EMEA
• Identify productivity gaps in sales and marketing workflows, Develop and roadmap bespoke solutions, Direct MarketOne resources to execute against roadmap in conjunction with client and agency teams
• Author whitepapers, webinars, and slide decks for internal and external use

revenue growth and customer acquisition.
• Build client-specific roadmaps to address data needs and implement solutions, including process automation (RPA & BPA), Customer Data Profiles, Customer Segments, and Dynamic Content Generation.
• Conduct research and create competitive assessments based on funnel automation capabilities. Develop and place clients on sales & marketing capabilities grid relative to competitors.
• Author whitepapers, decks, and internal presentations for clients to drive change internally

• As employee #62, built and scaled a customer acquisition machine with automation and data science
• Achieved 6:1 LTV to CAC ratio leveraging predictive analytics and multi-touch attribution
• Awarded "ABM Superhero" by Sagram Vajre for use of data to target and segment customers with known and unknown customer profiles

• Developed Custom Audience ad product with Twitter product team and piloted usage to early adopters

• Started, grew, and sold for 4x revenue a PPC agency aimed at small businesses in the Boston area

• Built customer acquisition program with spreadsheets and email, driving 20% YoY new customer growth