As a freelancer, I collaborate with other team members to ensure consistency of brand/client messaging; conceptualize and write a variety of content for a wide variety of audiences; analyze current content marketing strategies and develop results-driven strategies for clients; and manage contact lists and newsletter/email campaigns.

Oversaw all content marketing initiatives, both internal and external, across multiple platforms and formats to drive awareness, engagement, sales, and customer loyalty. Consistently demonstrated expertise in content and channel optimization, brand consistency, customer experience, analytics and measurement.

✓Crafted the Bold Metrics' brand story and voice, developed content strategy and content marketing calendar, and ensured all content and communications followed brand guidelines.
✓ Responsible for content creation and quality control across all content formats including articles, press releases, presentations, videos, podcasts, ebooks, sales tools, case studies, client testimonials, blogs, websites, microsites, education, and campaign materials.
✓ Conducted marketing and competitive research to develop product and customer insights to help inform strategies.

First to establish the content marketing manager role at NIP Group, which included developing a complete operational strategy across three business units: mapping the customer journey, building a cross-platform content marketing strategy from scratch, team building, design and execution of an editorial calendar, and control of a
$60K budget. Led a team of one direct report, two freelancers, and three external agency partners.

✓Outlined, created, and designed content strategies that aligned with business goals and engaged target audiences across the full customer journey.
✓Championed an email campaign that boosted revenue by $250K in new customer acquisitions.
✓Increased sales appointment appearances by 90% through strategic and effective marketing messaging.
✓Built and executed content and social media calendars to reach core prospects and current customers.
✓Published unique written and video content across key accounts/channels.
✓Boosted the company’s position as a thought leader

Directed a successful, data-driven content marketing program and supported go-to-market strategy through social media and website management, CRM tools, SEO analysis, copywriting, and the creation of a content roadmap. Identified, researched, and developed case studies for relevant products in collaboration with the executive teams for customer support, product, and sales. In corroboration with company leaders and relevant stakeholders, designed strategic plans for
sales enablement success, product marketing, product launches, email campaigns, trade show attendance, and press releases.

✓Supported the company’s lead demand generation process that
✓Owned the brand voice, and drove messaging and storytelling for the company.
✓Developed and distributed thought-provoking content for B2B & B2C audiences for an HRC solutions suite of products.
✓Built extraordinary business narratives and messaging that supported company, product, marketing targets.

I conceptualize, write, and publish compelling copy for a wide variety of brand pieces for both Motto Mortgage and wemlo including digital ads, print ads, social media posts, blogs, website content, internal communications, email campaigns, newsletters, whitepapers, case studies, product feature releases, and event communications. I communicate challenging, technical, and highly regulated concepts in an easy-to-understand manner for B2B and B2C audiences.

I managed a team of 3 editors and 100+ writers to assign, write, and edit/optimize articles for websites, blogs, and use in email marketing. I was responsible for ensuring deadlines were hit and that copy followed each brands’ specific guidelines. I developed comprehensive content strategies and editorial calendars through brand, content, and industry analysis. I also analyzed and presented client data quarterly to review for effectiveness of content strategy.