Fortune 500
Experience
Rutgers Leading Disruptive Innovation Program
Other
Board Member
12/2018 - Present
The Leading Disruptive Innovation Certificate Program at Rutgers meets the same high academic standards of the Rutgers graduate programs. Whether you are a high‐potential employee seeking to move up within your organization, or a seasoned executive with desire to increase your understanding of the latest technologies and business models, Leading Disruptive Innovation will get you there.
Nielsen
Corporate Strategy & Development
Vice President, Marketing Effectiveness
5/2018 - Present
• Maximize client ROI on marketing investments by leveraging expertise in brand management, market analytics, and statistical modeling, identifying as much as $250MM in opportunities for clients
• Develop strategic plans for various business units and brands, presenting up through CMO and CEO
• Mentor and manage client support team to drive increasing value to clients
• Develop Thought Leadership that assimilates data and creates new insights from multiple research studies
• Develop strategic plans for various business units and brands, presenting up through CMO and CEO
• Mentor and manage client support team to drive increasing value to clients
• Develop Thought Leadership that assimilates data and creates new insights from multiple research studies
Nielsen
Corporate Strategy & Development
Director of Marketing ROI / Client Lead
8/2013 - 4/2018
Maximize client ROI on marketing investments by leveraging a diverse expertise including brand management, market analytics, and statistical modeling
Develop comprehensive and achievable strategic plans for various business units and brands within the client account
Manage client revenue pipeline
Identify opportunities to achieve business growth through innovative products and services
Mentor and manage team to drive increasing value to client through effective and efficient delivery
Develop comprehensive and achievable strategic plans for various business units and brands within the client account
Manage client revenue pipeline
Identify opportunities to achieve business growth through innovative products and services
Mentor and manage team to drive increasing value to client through effective and efficient delivery
Energizer
Marketing
Brand Management
4/2010 - 8/2013
Developed and managed launch plans for a major product restage project while leading strategy development, creative campaign / advertising, and in-store executions for the ongoing Playtex Infant franchise (Nurser with Drop-Ins Liners, VentAire, KinderGrip, Ortho-Pro, and Binky)
Procter & Gamble
Marketing
Pharmaceutical Brand Management
7/2007 - 2/2010
Led the professional strategy and marketing budget for two pharmaceutical brands (Asacol, Asacol HD) with combined revenue of $614MM
Led the retail consumer and managed care strategy of two pharmaceutical brands (Asacol, Asacol HD) with combined revenue of $614MM and marketing budget of $5MM
Led the retail consumer and managed care strategy of two pharmaceutical brands (Asacol, Asacol HD) with combined revenue of $614MM and marketing budget of $5MM
Procter & Gamble
Operations
R&D Process Engineer
12/2002 - 6/2007
- Innovated a new process technology to enable multiple product sizes production on a single equipment platform eliminating the need for unique change parts per product / significantly reduced changeover time between sizes resulting in $40MM NPV.
- Led Development and Execution of Key Cost-Savings Projects that Minimized Total Delivery and Operating Costs of Manufacturing: Personally developed and qualified a 10% increase in production speed on greater than 60 production lines globally.
- Led Development and Execution of Key Cost-Savings Projects that Minimized Total Delivery and Operating Costs of Manufacturing: Personally developed and qualified a 10% increase in production speed on greater than 60 production lines globally.