Functional Skills

Business Operations
Machine Learning
Project Management
Cost Reduction
Digital Transformation
Budgeting
Business Development
Customer Relationship Management
Risk Management
Financial Modeling
Marketing Analytics
Operations Management
Leadership Development
Sales and Operations Planning (S&OP)
Finance Transformation

Software Skills

Machine Learning
SQL
Microsoft Excel
Zapier
Mailchimp
Braze
Microsoft Office

Sector Experience

Automotive
Business Services
Industrials
Retail
Transportation & Logistics

Languages

German
Arabic

Experience

Rivian Automotive Operations
Regional General Manager
1/2023 - 1/2024
Chosen to spearhead the geographical expansion and growth of service offerings for 10s of thousands of electric vehicle (EV) owners. Recruited and onboarded dozens of managers and consumer-facing staff. Directed and mentored a team of 150+ employees at 9 locations with full P&L and financial responsibility.
Accomplishments:
• Improved NPS score by 25% after calling hundreds of high-net-worth customers and subsequently deploying new creative processes, new technology, and setting achievable KPIs.
• Devised demand forecasting model that was implemented company-wide and used for resource planning.
• Elected to sit on digital transformation and AI committees to prioritize engineering resources and vendor selection.

Wheels Labs Start-Up
General Manager
1/2021 - 1/2023
Recruited to turnaround the business operation of an e-bike subscription company with 10,000+ subscribers. Established decision making ability by incepting new dashboards to analyze data for thousands of assets, customers, and transactions daily. Mentored a team of 40+ and was retained post acquisition to devise GTM strategies globally.
Accomplishments:
• Achieved ~40% cost reduction at same productivity year over year, while implementing a 12% wage increase by implementing and leveraging expansive HR and operations tech stack as and automations.
• Lowered customer acquisition cost (CAC) by 60%+ via bespoke marketing, outreach, and social media campaigns.

Aurora Innovations Corporate Strategy & Development
Business Development Manager
1/2020 - 1/2021
• Pivoted to accelerate the commercialization of autonomous driving solutions. Networked and consulted with
● level and executive stakeholders about self-driving sensor modalities, machine learning, and other technical complexities. Maintained detailed competitor analysis and supported product roadmap, CVC and GTM initiatives.
Accomplishments:
• Devised and co-negotiated sophisticated revenue share models, IP licenses, and commercial terms to ensure partner alignment while maximizing the companies' opportunity to monetize the proprietary HW and SW.
• Closed net-new strategic partnerships with Uber and Volvo and assisted with Uber ATG merger activities.

Mercedes-Benz Sales
Partnership & BD Manager
1/2012 - 1/2020
Promoted to deepen commercial relationships with channel partners as part of McKinsey growth strategy. Managed all aspects of the department, encompassing sales planning, account management, risk management, and ARR targets. Acted as a strategic thought partner for new initiatives and programs proposed by partner executives
Accomplishments:
• Conceptualized, pitched, and launched a B2B e-commerce marketplace that went from 0 to $40M+ incremental revenue for Mercedes, and reached $5M+ ARR for 5 global partners in its first year.
• Pioneered a technical website with a custom CRM portal for partners and cross-functional internal teams.
• Formalized audit process for partner companies to de-risk against product and business liability.

Mercedes-Benz Product Management / Strategy
Product Manager
1/2013 - 1/2016
Promoted to own the product roadmap and pricing lifecycle of the Mercedes' van portfolio. Incepted U.S market segmentation and competitive analysis. Synthesized customer feedback from B2B, as well as retail customers to evolve product features. Acted as brand ambassador during launch events and tradeshows globally.
Accomplishments:
• Improved return on sales of the $1.2B per year product portfolio after successfully pitched business cases to German board members obtaining executive approval for new options, engines, and creative pricing structures.
• Grew sales in the $30k-$35k core segment by 10% year over year, after launching and marketing a net-new model.

Daimler Legal
Homologations Specialist
1/2012 - 1/2013
Held critical role interpreting U.S. regulations in detail to inform German speaking counterparts tasked with drafting product roadmaps to mitigated compliance risks. Liaised with various regulatory entities regularly.