- Designed and implemented comprehensive marketing strategies, driving brand awareness and lead acquisition.
- Spearheaded inbound and outbound marketing initiatives, increasing lead generation by 25% and improving MQL conversion rates.
- Led SEO, SEM, events, webinars, content marketing and social media efforts, enhancing online visibility and strengthening brand positioning.
- Planned and executed high-impact digital campaigns, email workflows, optimizing engagement and ROI (+18%).
- Managed, recruited and mentored a marketing team, ensuring successful multi-channel campaigns and cross- functional collaboration.

- Developed and executed B2B marketing strategies to position Xternus as a leader in the insurance sector.
- Led demand generation efforts, optimizing lead acquisition and nurturing workflows.
- Managed brand positioning, content marketing, and digital channels to enhance visibility and engagement.
- Aligned marketing and sales efforts to improve pipeline efficiency and business growth.

- Established lead, funnel and workflow structures from the ground up, resulting in a 25% increase in lead generation within the first month, facilitated by the integration of HubSpot as the new CRM tool.
- Gained brand exposure by leading the creation of sector talks, webinars and case studies.
- Strengthened C-suite ties through strategic initiatives, transforming marketing and product operations in a B2B software setting using content marketing and lead generation.
- Led a diverse team, including in-house, freelancers and agencies, to successfully execute projects on time and within budget in the sales and marketing domain.

- Achieved 150% of affiliation and email marketing goals through a revamped strategy, optimisation and new platform integration.
- Developed media and communication strategies, tracking performance metrics such as conversions, churn and CLTV for a food & beverage retail subscription.
- Coordinated creative campaigns for product launches, ensuring effective briefings, messaging, copy and imagery.

- Successfully achieved +300 orders in the first month of launching the product catalogue on e-marketplaces.
- Steered a cross-functional team to understand customer challenges in the purchasing process, prioritising the addition of new products based on customer needs.
- Launched a marketing restructure for a B2C retail safety footwear e-commerce, shifting from social media and smaller retailers as the only conversion channels to selling in e-marketplaces and through the e-commerce site, with a focus on top-performing channels like PPC and social media ads.

- Led and managed multiple marketing projects for clients, focusing on digital campaigns, branding, and content strategy.
- Coordinated cross-functional teams, ensuring timely execution of marketing initiatives.
- Developed go-to-market strategies for new product and service launches.
- Managed client relationships and provided data-driven insights to optimize marketing performance.

- Drove user acquisition and brand awareness strategies for the ride-hailing app in Malaysia.
- Launched targeted digital marketing campaigns (Google Ads, social media, partnerships) to increase app downloads.
- Established partnerships with local businesses and influencers to drive engagement.
- Conducted market research and competitor analysis to refine marketing strategies.

- Managed branding for a global network of companies, designing graphics and marketing materials, ensuring consistent messaging and visual identity.
- Created content for social media, email marketing, and websites, increasing engagement by 20%.
- Led SEO and paid ads, driving a 30% boost in website traffic and 18% increase in lead generation.